About the Role

We are hiring for a Deputy Manager – Social Media with a well-funded, rapid-growing D2C wellness brand based in Bengaluru.

This role involves owning the brand's social media strategy end-to-end, driving creative ideation, storytelling, scripting and creator-led content . We are looking for someone who understands how to build consumer-facing brands through culturally relevant, engaging and high-performing social content.

Experience: 4–7 Years

You will work closely with creators, agencies and production teams to develop content that strengthens brand identity, drives audience engagement and supports brand growth.

Key Responsibilities

- Own and execute the overall social media strategy, content calendar and creative direction.
- Drive content ideation, copywriting, storytelling and scripting across social media formats.
- Develop engaging, culturally relevant and platform-native content that resonates with the target audience.
- Lead creator-led content initiatives and manage collaborations with influencers, agencies and production partners.
- Build and maintain a distinctive and consistent brand voice across social platforms.
- Track content performance,



engagement metrics and audience insights to continuously optimize the content strategy.
- Identify emerging trends, cultural conversations and creative opportunities to keep the brand relevant.
- Collaborate with internal brand, marketing and creative teams to ensure alignment with broader business objectives.

Ideal Candidate
- 4–7 years of experience across social media, content, digital marketing or brand communications, preferably with D2C or consumer-facing brands.
- Proven track record of building brands through creative, culturally relevant and high-performing social content.
- Strong skills in creative ideation, storytelling,
- Hands-on experience managing creators, agencies and content production.
- Strong understanding of social media platforms, content trends and consumer behaviour.

Why Join? This is a high-ownership opportunity to shape the social media presence of a growing D2C wellness brand, build a distinctive brand voice and create content that drives meaningful engagement and growth.

Interested candidates can apply through LinkedIn or reach out to us at [email protected].

📌 Deputy Social Media Manager (Bangalore Metropolitan Area)
🏢 Hirepedia
📍 Bangalore Metropolitan Area