About The Opportunity A fast-scaling D2C growth lab operating across health, wellness, and CPG verticals, we engineer performance-driven customer acquisition, retention, and lifetime value systems for India’s most ambitious direct-to-consumer brands. Our team blends data science, creative experimentation, and platform-native optimization to scale paid media efficiently—turning ad spend into predictable revenue with surgical precision.

Role & Responsibilities

- Own ROI-positive paid media strategy across Meta, Google, and emerging platforms (Snap, Pinterest, YouTube) for 3–5 D2C brands.
- Lead creative testing, audience segmentation, and bidding automation to drive down CAC and lift LTV across acquisition and retention funnels.
- Build and validate attribution models using MMPs (AppsFlyer, Adjust) and GA4 to isolate top-performing channels and creatives.
- Collaborate with creative & content teams to rapid-test ad variants, landing pages, and UGC-driven hooks that convert.
- Manage budgets,



forecasts, and KPI dashboards—presenting results and recommendations to C-suite stakeholders weekly.
- Optimize post-purchase flows, SMS/email retargeting, and loyalty mechanics to maximize repeat purchase rate and cohort LTV.

Skills & Qualifications

- Must-Have
- Meta Ads Manager
- Google Ads
- GA4
- AppsFlyer
- Looker Studio
- CRM Platforms (Klaviyo, Mailchimp)
- UTM Tracking
- A/B Testing
- Preferred
- Snap Ads
- Pinterest Ads
- Customer Lifetime Value Modeling

Perks & Culture Highlights

- Hyper-growth environment: Direct impact on P&L; and brand scaling trajectories.
- Learn from ex-Amazon, Flipkart, and unicorns who built India’s top D2C funnels.
- Flexible PTO + unlimited learning stipend + quarterly offsites.

Skills: d2c,paid media,customer,klaviyo,a/b testing,google ads

📌 C PERFORMANCE MARKETER MANAGER (Gurugram)
🏢 MG
📍 Gurugram