Role Overview

We are looking for a

D2C & CRM Executive with strong hands-on experience in managing D2C operations, preferably for a

Beauty, Cosmetics, FMCG or Consumer brand

. The candidate will be responsible for driving website sales, managing day-to-day D2C operations and supporting customer retention and CRM initiatives.

Key Responsibilities

D2C / Website Management

- Manage day-to-day operations of the D2C website, including products, pricing, offers, promotions and inventory availability.

- Monitor website sales, orders, cancellations, returns, COD/prepaid mix and overall conversion.

- Coordinate with internal teams for smooth order processing, fulfilment and customer experience.

- Track website performance, identify gaps and implement corrective actions to improve sales and conversion.

- Plan and execute website offers, promotional campaigns and discount strategies.

- Analyse sales, traffic, conversion rate, AOV, repeat orders and other key D2C metrics.

- Coordinate with technology/website partners for resolving website issues and implementing required changes.

- Monitor product listings, content, banners, landing pages and promotional merchandising.





CRM / Customer Retention

- Manage CRM activities to drive repeat purchases, customer retention and customer lifetime value

.

- Plan and execute customer communication campaigns through Email, WhatsApp, SMS and other relevant channels.

- Segment customers based on purchase behaviour, recency, frequency and value.

- Develop campaigns for recent customers, repeat customers, inactive customers, cart abandoners and high-value customers.

- Track campaign performance including open rate, CTR, conversions, revenue and ROI.

- Analyse customer behaviour and provide insights to improve retention and repeat sales.

Analytics & Reporting

- Prepare regular D2C performance reports covering sales, orders, traffic, conversion, AOV, returns and customer metrics.

- Track campaign-wise sales and offer utilisation.

- Analyse customer and product-level data to identify growth opportunities.

- Work closely with Marketing, Performance Marketing, Customer Care, Warehouse and Finance teams to improve D2C performance.

📌 C Executive – Website & CRM (Mumbai)
🏢 Insight Cosmetics
📍 Mumbai