Job highlights

- Experienced in SEO content writing, keyword research, AI-powered search optimization, and content performance analysis
- Plan, create, optimize, and manage SEO-focused content across websites, blogs, social media, email campaigns, and digital channels

SEO Content Writer & Content Strategist who can develop high-quality content, implement SEO strategies, improve organic website traffic, strengthen brand visibility and contribute to lead generation. The ideal candidate should have strong experience in SEO content writing, keyword research, content marketing, competitor analysis, website content optimization, AI-powered search optimization and content performance analysis.

The candidate will be responsible for planning, creating, optimizing and managing content across our website, blogs, landing pages, social media platforms, email campaigns and other digital channels.

Key Roles & Responsibilities

1. SEO Content Writing & Website Optimization

- Write SEO-optimized website content, blogs, articles, landing pages, course descriptions and educational resources.
- Conduct primary, secondary, long-tail and location-based keyword research.
- Create content aligned with search intent, keyword difficulty and business objectives.
- Optimize meta titles, meta descriptions, H1H6 headings, URLs, image alt text and internal links.
- Develop topic clusters, pillar pages and SEO-focused content structures.
- Identify content gaps and improve existing website pages for better organic visibility.
- Ensure content follows Google's people-first content principles and demonstrates experience, expertise, authoritativeness and trustworthiness (E-E-A-T).
- Coordinate with website developers and SEO specialists to implement content-related improvements.

Content Strategy & Planning
- Develop monthly and quarterly content marketing strategies aligned with company goals.
- Prepare and maintain weekly and monthly content calendars.
- Plan content for brand awareness, organic traffic, lead generation and conversions.
- Conduct competitor content analysis to identify market opportunities.
- Research trending topics in digital marketing, artificial intelligence, emerging technologies and education.




- Build content strategies for different stages of the customer journey: awareness, consideration and conversion.
- Recommend current blog topics, website pages, campaigns and content formats.
- Develop audience-specific content for students, working professionals, colleges and educational institutions.

1. Advanced SEO & AI Search Optimization

- Work closely with the SEO team to improve organic keyword rankings and website visibility.
- Optimize content for Google Search, featured snippets, People Also Ask and relevant AI-powered search experiences.
- Understand Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Create structured, clear and authoritative content that can be understood by traditional and AI-powered search systems.
- Research conversational and question-based search queries.
- Identify opportunities to improve brand visibility across AI-powered discovery platforms.
- Support FAQ content, structured content formatting and appropriate schema recommendations.
- Stay updated on Google algorithm changes and evolving SEO best practices.

1. Social Media & Creative Content

- Write engaging captions, social media posts, carousel content, video scripts and promotional copy.
- Develop content ideas for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Coordinate with graphic designers, videographers and digital marketing specialists.
- Create compelling hooks, storytelling concepts, calls to action and campaign messages.
- Research industry trends, competitor campaigns and viral content formats.
- Maintain consistency in brand voice, messaging and communication.
- Develop educational, promotional and engagement-focused content.

1. Performance Marketing Content & Copywriting

- Write persuasive ad copies for Google Ads, Meta Ads and other paid marketing campaigns.




- Develop conversion-focused landing page content.
- Create multiple headline, description and CTA variations for A/B testing.
- Coordinate with performance marketers to improve ad relevance and landing page messaging.
- Develop content for remarketing campaigns, lead nurturing and promotional offers.
- Analyze content performance and recommend improvements to support lead quality and conversions.

1. Competitor Research & Market Analysis

- Conduct regular competitor website and content audits.
- Analyze competitor keywords, content structures, rankings and content gaps.
- Identify emerging industry topics and audience interests.
- Research educational trends, course demand, student search behavior and market opportunities.
- Recommend content differentiation strategies to strengthen Acadvizen's online positioning.

1. Email Marketing & Lead-Nurturing Content

- Write email newsletters, promotional campaigns and automated email sequences.
- Develop WhatsApp marketing messages, student engagement content and follow-up communication.
- Create compelling subject lines and conversion-focused messaging.
- Support marketing campaigns for admissions, webinars, workshops and institutional partnerships.

1. Content Analytics, Reporting & Optimization

- Monitor content performance using Google Analytics 4, Google Search Console and SEO tools.
- Track organic traffic, keyword rankings, impressions, clicks, CTR and engagement.
- Identify high-performing and underperforming content.
- Maintain content trackers, keyword mapping sheets and optimization reports.
- Prepare weekly content performance updates and monthly SEO content reports.
- Recommend data-driven improvements to content strategy.

1. AI Tools & Content Innovation

- Use AI-assisted research and writing tools responsibly to improve content workflows.
- Stay updated with emerging AI tools for SEO, content marketing and creative strategy.
- Verify factual accuracy, originality and brand relevance of AI-assisted content.
- Research and present new content ideas, AI tools and marketing opportunities regularly.
- Explore new content formats that improve user engagement and organic discovery.

📌 Content Creator (Bengaluru)
🏢 Acadvizen
📍 Bengaluru