Looking for a Co-Founder — Sales, Growth & Product | Merchantly

I'm looking for a business-oriented co-founder to join me in building Merchantly, an AI-powered e-commerce SaaS platform for Indian businesses and D2C brands.

About Merchantly

Merchantly is a Shopify-like platform that helps businesses create and manage online stores with minimal technical effort. We're building an affordable, AI-first commerce platform that simplifies storefront creation, product management, payments, shipping, and day-to-day operations.

Where we are today

- Product: Core platform developed; preparing for merchant acquisition and market launch.
- Team: A lean engineering team of 3 college students working with me since May 2026, with 2 expected to join full-time in 2027.
- Founder: I'm working full-time on Merchantly, bringing nearly 10 years of software engineering experience from Amazon, PhonePe, and Cohesity, along with exposure to the D2C ecosystem through Pincode.
- Funding: Bootstrapped so far and but exploring funding options.





Who I'm looking for Someone who can complement my technical background and take ownership of business growth and product direction .

Your key responsibilities would include:

- Develop and execute our go-to-market and customer acquisition strategy.
- Drive sales, merchant onboarding, partnerships, and revenue growth.
- Own product strategy, positioning, pricing, and customer experience.
- Work closely with engineering to translate merchant feedback into product improvements.
- Help with fundraising and building the business.

Ideal background
- Experience in B2B SaaS, e-commerce, D2C, sales, or product management .
- Robust business development and execution skills.
- Entrepreneurial mindset and willingness to build from an early stage.
- Prior startup experience is a plus, but not mandatory.

What I'm offering A genuine co-founder opportunity with meaningful equity participation , shared ownership of the company's direction, and the opportunity to build a scalable SaaS business from the ground up.

- If this sounds interesting, please DM me with a brief introduction. Referrals are welcome too!

📌 Co-Founder (Bengaluru)
🏢 Merchantly
📍 Bengaluru