: Business Development Executive (Website Development & SEO)

Location: Pune, Maharashtra

Work Mode: Work from Office

Employment Type: Full-time

Experience: 1–3 years

Industry: Digital Marketing, Website Development & SEO

About the Role

We are looking for a proactive, target-driven, and confident Business Development Executive to help grow our website development and SEO business.

The candidate will be responsible for identifying potential clients, generating leads, pitching website development and search engine optimisation (SEO) services, and converting prospects into paying customers.

The ideal candidate should have strong communication and sales skills, an understanding of digital marketing services, and the ability to connect with business owners, entrepreneurs, startups, and established companies that want to improve their online presence.

Key Responsibilities1. Lead Generation & Current Business Development

- Identify and generate new business opportunities for website development, website redesign, and SEO services.
- Proactively reach out to potential clients through cold calling, email marketing, LinkedIn, social media, networking, and other outbound sales channels.
- Research businesses that have outdated websites, poor online visibility, limited search engine presence, or no website.
- Build and maintain a database of prospective clients across industries, including hospitality, real estate, healthcare, education, retail, professional services, and other relevant sectors.
- Identify decision-makers, including business owners, founders, marketing managers, and company directors.
- Consistently build a pipeline of qualified leads to achieve monthly sales targets.

1. Client Outreach & Appointment Setting

- Contact potential clients to introduce the company's website development and SEO services.
- Understand their business requirements, online presence, marketing goals, and challenges.
- Schedule discovery calls, meetings, and presentations with qualified prospects.
- Conduct regular follow-ups through calls, emails, and professional networking platforms.
- Build and nurture relationships with prospects to convert enquiries into business opportunities.

1. Website Development Sales

- Pitch website development services, including business websites, corporate websites, e-commerce websites, landing pages, and website redesigns.
- Understand client requirements and coordinate with the technical or development team to recommend suitable solutions.
- Explain the business benefits of having a professional, mobile-friendly, user-friendly, and search-engine-optimised website.
- Coordinate the preparation of proposals, quotations, project scopes, and timelines.
- Follow up on proposals, handle client objections, negotiate within approved commercial guidelines, and close deals.

1. SEO Services Sales





- Identify businesses that could benefit from improved Google search visibility and organic website traffic.
- Pitch SEO services, including keyword research, on-page SEO, technical SEO, local SEO, content optimisation, and ongoing SEO management.
- Explain SEO strategies, expected deliverables, reporting, and the long-term value of organic search visibility in a clear, client-friendly manner.
- Work with the SEO team to understand client requirements and prepare relevant service recommendations.
- Identify opportunities for monthly recurring SEO retainers and long-term client partnerships.
- Follow up with prospects and convert SEO enquiries into ongoing service contracts.

1. Client Meetings, Proposals & Deal Closure

- Arrange and conduct online or in-person meetings with prospective clients.
- Present company credentials, service offerings, portfolios, case studies, and relevant project examples.
- Prepare customised proposals and quotations in coordination with internal teams.
- Negotiate pricing, scope of work, and commercial terms within company guidelines.
- Manage the sales process from the initial enquiry and prospecting stage through proposal submission and final closure.
- Achieve monthly and quarterly business development and revenue targets.

1. Market Research & Competitor Analysis

- Research potential industries, target markets, and businesses requiring website or SEO services.
- Analyse competitor offerings and identify opportunities to differentiate the company's services.
- Identify new businesses, startups, expanding companies, and established organisations looking to improve their digital presence.
- Research prospects using Google Search, Google Maps, LinkedIn, business directories, and other relevant platforms.
- Share market insights and client feedback with the management team to improve sales strategies.

1. CRM & Sales Pipeline Management

- Maintain an organised database of leads, calls, meetings, follow-ups, proposals, and deal status.
- Track all sales activities and ensure timely follow-ups with prospective clients.
- Prepare daily, weekly, and monthly reports on lead generation, meetings, conversions, and revenue.
- Maintain accurate sales forecasts and pipeline reports.
- Coordinate with the delivery team during client onboarding to ensure a smooth handover of requirements and commitments.

Required Skills & Qualifications
- 1–3 years of experience in business development, sales, lead generation,



or client acquisition.
- Experience selling website development, SEO, digital marketing, IT services, or other B2B services is preferred.
- Good understanding of website development concepts, SEO services, and digital marketing fundamentals.
- Excellent communication, presentation, negotiation, and persuasion skills.
- Confidence in cold calling, prospecting, and approaching business owners and decision-makers.
- Ability to understand client requirements and recommend suitable digital solutions.
- Strong follow-up, organisational, and time management skills.
- Proficiency in Google Workspace, Microsoft Office, spreadsheets, and CRM tools.
- Ability to work independently and achieve sales targets in a fast-paced environment.

Key Performance Indicators (KPIs) The candidate will be evaluated on measurable business development outcomes, including:
- Number of qualified leads generated.
- Number of outbound calls, emails, and prospecting activities.
- Number of meetings and sales presentations scheduled.
- Number of website development projects closed.
- Number of new SEO clients acquired.
- Monthly revenue generated from website and SEO services.
- Conversion rate from qualified leads to paying clients.
- Number and value of recurring SEO contracts secured.
- Accuracy of CRM records and consistency of follow-ups.

Ideal Candidate Profile
- A sales-oriented professional who is comfortable with proactive outreach and cold calling.
- Someone who can identify business opportunities rather than depend entirely on incoming enquiries.
- A candidate who can confidently explain website development and SEO services without needing to be a technical expert.
- Someone who understands the importance of recurring revenue and long-term client relationships.
- A self-motivated individual who takes ownership of the complete sales cycle, from lead generation to deal closure.

Compensation & Benefits
- Fixed salary based on experience and suitability.
- Performance-based incentives for achieving sales targets, as per company policy.
- Opportunity to work with a growing digital marketing and technology services team.
- Exposure to website development, SEO, and digital growth solutions across multiple industries.
- Opportunities for professional growth based on performance.

Work Details
- Location: Pune, Maharashtra
- Work Arrangement: Full-time, work from office
- Working Days: As per company policy
- Compensation: Fixed salary plus performance-based incentives

How to Apply: Candidates can share their CV along with details of their sales experience, lead generation expertise, and previous achievements in acquiring clients for website development, SEO, or digital marketing services. Pay: ₹14,000.00 - ₹59,000.00 per month

Work Location: In person

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