Business Development & Outreach Manager – GIIS & OWIS Singapore

Function: Business Development, Admissions & Marketing

Location: India-based, with extensive travel across India

About Global Schools Group

Founded in 2002, Global Schools Group (GSG) is a Singapore-headquartered education group with 64 campuses across 11 countries, serving 45,000+ students from 70+ nationalities offering multiple curricula.

In Singapore, Global Indian International School (GIIS) and One World International School (OWIS) offer high-quality international education pathways to globally oriented families.

Role Purpose The Business Development & Outreach Manager – GIIS & OWIS Singapore will drive market development, parent engagement and lead generation across India.

The role will build and convert a strong admissions pipeline through events, roadshows, strategic partnerships, community outreach and direct parent engagement, with accountability for qualified leads, applications and enrolments.

Key Responsibilities

Business Development & Market Expansion

- Develop and execute India-wide outreach plans aligned with admissions and enrolment targets.
- Identify high-potential cities, communities and customer segments.
- Build relationships with education consultants, counsellors, schools, corporates, relocation partners and community networks.
- Develop strategic referral partnerships that generate qualified admissions opportunities.

Events & Parent Outreach

- Plan and lead roadshows, education fairs, exhibitions, parent seminars and information sessions.
- Own the events calendar and ensure activities have clear lead-generation and conversion objectives.
- Represent GIIS and OWIS at relevant education,



community and networking platforms.
- Engage prospective parents, deliver presentations and provide consultative counselling.
- Ensure timely and effective post-event follow-up with Admissions teams.

Lead Generation & Conversion

- Understand family needs and effectively position GIIS and OWIS, including curriculum, academic pathways and school value propositions.
- Qualify prospects based on fit, intent and admissions potential.
- Maintain accurate prospect information and engagement activity in HubSpot.
- Drive prospects through counselling, virtual sessions, campus visits, applications and enrolment.
- Identify opportunities to improve conversion throughout the parent journey.

Market Intelligence & Partnerships

- Monitor parent preferences, competitor activity and international-school trends across India.
- Identify recent markets, channels and partnership opportunities.
- Develop and maintain a strong network of referral and community partners.
- Provide actionable market insights to strengthen admissions and outreach strategies.

Performance & Stakeholder Management

- Own KPIs covering qualified leads, applications, enrolments, pipeline and revenue contribution.
- Track event and channel performance, including lead quality, conversion, cost per lead and ROI.




- Maintain accurate pipeline reporting and forecasts through HubSpot.
- Manage approved budgets and external agencies, vendors and venues.
- Partner with Marketing and GSG's Singapore-based GIIS and OWIS teams to ensure consistent messaging and seamless lead handover.
- Support open houses and other major admissions initiatives.
- Ensure compliance with GSG policies, SOPs and brand guidelines.

Qualifications & Experience

- Graduate in any discipline; postgraduate qualification in Business, Marketing or Education is an advantage.
- 4+ years' experience in business development, field sales, admissions, education marketing, outreach or event-led acquisition.
- Experience in K–12 education, international schools, premium education or education consulting preferred.
- Proven ability to generate and convert leads into enrolments, revenue or measurable business outcomes.
- Experience managing multi-city events, roadshows or field-based BD.
- Strong network among schools, counsellors, consultants, corporates or communities is an advantage.
- Excellent communication, presentation, consultative selling and relationship-management skills.
- CRM experience; HubSpot preferred.
- Willingness to travel extensively across India, including weekends when required.
- Proficiency in English; regional Indian languages are an advantage.

Success Profile The successful candidate will build a strong India business development engine for GIIS and OWIS Singapore, expanding market presence, developing strategic partnerships, generating a high-quality admissions pipeline and contributing directly to enrolment growth.

📌 Business Development & Outreach Manager – GIIS & OWIS Singapore (Mumbai)
🏢 Global Schools Group
📍 Mumbai