Job Title: Regional BTL Marketing Executive / Manager

Company: VLCC

Location: Chennai

Salary: Up to ₹7 LPA

Department: Marketing

Experience: 4–6 Years

Job Summary

VLCC is looking for an energetic and result-oriented Regional BTL Marketing Executive / Manager to drive local marketing activities, increase clinic footfalls, and improve brand visibility. The role involves executing on-ground campaigns, building local partnerships, and generating quality leads through events and activations.

Key Responsibilities

- Plan and execute local marketing activities, wellness camps, society events, corporate tie-ups, and influencer campaigns.
- Generate leads and increase clinic walk-ins through local activations and partnerships.
- Manage local vendors, promoters, and event agencies.
- Track leads, walk-ins, campaign costs, and marketing performance using Excel or Google Sheets.
- Support clinics with local promotions, WhatsApp campaigns, posters, standees, and referral activities.
- Ensure brand guidelines and marketing standards are followed during all campaigns.




- Coordinate with clinic managers and the central marketing team to achieve business targets.

Requirements
- 4–6 years of experience in BTL marketing, field marketing, or event management.
- Strong communication, coordination, and vendor management skills.
- Experience in planning and executing on-ground marketing campaigns.
- Knowledge of lead tracking, Excel/Google Sheets, and basic CRM tools.
- Willingness to travel locally and manage field activities.
- Experience in retail, wellness, FMCG, telecom, or franchise-based businesses will be an advantage.

Key Skills BTL Marketing, Field Marketing, Event Management, Vendor Management, Lead Generation, Local Marketing, Campaign Execution, Corporate Tie-ups, Customer Acquisition, Excel, and Reporting.

Interested candidates can apply through Indeed.

Pay: ₹600,000.00 - ₹700,000.00 per year

Perks

- Provident Fund

Work Location: In person

📌 Business Development Associate (Chennai)
🏢 VLCC HEALTHCARE
📍 Chennai