Assistant Manager - Marketing at LINC Education We are looking for an enthusiastic, driven, and responsible teammate to enhance our brand presence across digital and offline platforms.

About LINC Education.

LINC Education (www.linceducation.com), headquartered in Singapore with teams in Australia, India, the UK and the US, is an online education company working with universities around the world to develop and deliver high-quality online programs. Since 2017, LINC has delivered online courses to over 60,000 students in partnership with globally ranked universities with industry-leading outcomes and student satisfaction. We use a pool of over 1,000 educators across Australia, the UK and India and our proprietary AI-powered technology platform to provide personalised learning experiences to students.

LINC owns and operates The WorldGrad (www.theworldgrad.com), India’s largest study abroad program platform, which offers students flexible and cost-effective study routes to 45+ global universities.

LINC Education is founded by seasoned professionals coming from an IIT / IIM / ISB background and with 50 years of combined education sector experience. In 2022, OES, Australia’s largest online education company, became one of our investors through which we joined SEEK’s (SEK.AX) Education Portfolio. The company is well-funded by global education and technology investors and offers a unique opportunity to enthusiastic individuals looking to join the founding team on a remarkable journey.

LINC has received prestigious awards for its work in the online education space, including several LearnX awards in Australia and the PIEoneer Highly Commended Citation in the UK.

Along with an increased emphasis on its existing overseas education initiatives, LINC is launching several recent programs in India targeting school students, university education and lifelong learning.

Role Key focus areas include marketing our overseas programs, short-term certificate courses, online learning and teaching services,



and new program launches to B2C and B2B audiences.

● Content and Social Media : Plan and execute social media campaigns targeting Gen-Z and millennial student audiences, using self-generated content and influencer tie-ups. Support the organic social media strategy and manage content calendars, including trending topics, across LinkedIn, IG, and YT.

● Email and WhatsApp Marketing : Plan and execute customer-facing campaigns across audience segments and customer journeys. Manage content calendars, coordinate creative execution and optimise communication based on engagement insights.

● Website Branding and Content : Manage website updates related to campaigns, programs, events and brand initiatives. Ensure content is current, customer-friendly and consistent with brand messaging and visual identity.

● PR and Brand Communications : Support PR and external brand communication across media features, leadership interviews, partnerships and industry initiatives. Repurpose PR and thought-leadership content across owned channels.

● On-Ground BTL and Activations : Coordinate with partner, sales and marketing teams on brand assets and communication for events and activations, including registration forms, e-invites, OOH, standees, brochures, flyers and post-event assets.

Who are we looking for?

1. Qualifications : Bachelor's degree in Marketing, Business, or Communications from Tier 1 colleges.

1. Experience : 4-5 years in B2C marketing in consumer-facing brands; EdTech/education is preferred. B2C startup experience would be preferred.

1. Hands-on experience across multiple channels including social media, email, WhatsApp, website, PR and on-ground marketing.

Location : Mumbai Employment Type : Full Time

Reporting : To the Associate Director - Marketing Working Days: 5 days a week, Monday to Friday

Joining Duration : As soon as possible/within 30 days

Next Steps : Interested applicants should send their resume including academic grades, a crisp cover letter and portfolio with case studies to [email protected] with the subject “Assistant Manager - Marketing”.

📌 Assistant Manager - Marketing (Mumbai)
🏢 LINC Education
📍 Mumbai