We are seeking a dynamic and analytical Assistant Brand Manager. The ideal candidate is data-driven, execution-focused, and passionate about building and scaling consumer brands in a fast-paced FMCG environment.
Key Responsibilities
- Brand Strategy Execution
- Plan and execute integrated marketing campaigns including promotions, digital marketing, advertising, and on-ground activations.
- Collaborate with creative teams to develop compelling brand assets and communication.
- Partner with product development teams for new product launches.
- Business Category Management
- Analyze market trends, consumer demographics, pricing strategies, and competitor activities to develop actionable insights.
- Monitor brand performance metrics and recommend strategic adjustments.
- Identify growth opportunities in collaboration with the Category Head.
- Sales Cross-Functional Collaboration
- Work closely with pan-India sales teams for product launches, placements, and performance tracking.
- Support execution across regions (travel involved).
- Prepare and present brand performance reports to management and key stakeholders.
Candidate Profile
- Undergraduate or Graduate from Tier 1 or Tier 2 institutions with relevant experience. Preferably BTECH- Non MBA Candidate
- 1-2 years of experience as Assistant Brand Manager preferably in FMCG company
- Strong MS Excel skills and business presentation capabilities.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving mindset.
- Comfortable working in a fast-paced, dynamic workplace with evolving priorities.
- Willingness to travel and collaborate cross-functionally.
- Passion for brand building and driving measurable growth.
Location: Bangalore, India
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