Job Title: Area Sales Executive (ASE) HORECA

Location: Chennai, Tamil Nadu

Department: Sales HORECA / Food Service

Salary; Maximum gross up to 9 LPA + Incentive + TA/DA

Experience: Minimum 5 Years in HORECA in FMCG Companies

:

We are looking for a dynamic and target-oriented Area Sales Executive to drive sales and business development in the HORECA channel across Chennai.

Key Responsibilities:

- Develop current business from hotels, restaurants, cafs, QSRs, caterers and institutional customers.
- Achieve monthly sales targets and increase market share.
- Manage existing customers and generate repeat business.
- Build relationships with chefs, purchase managers, F&B; managers and business owners.
- Conduct regular market visits, product presentations and sampling activities.
- Coordinate with distributors and ensure product availability and timely deliveries.
- Monitor competitor pricing, market trends and customer requirements.
- Follow up on payments and ensure timely collections.




- Maintain daily sales reports, customer databases and sales forecasts.

Desired Candidate Profile:

- Graduate in any discipline.
- Minimum 5 years of experience in FMCG, food products, beverages or HORECA sales.
- Prior experience in B2B and institutional sales preferred.
- Good communication, negotiation and relationship management skills.
- Knowledge of the Chennai market is an advantage.
- Two-wheeler and valid driving licence preferred.
- Willingness to travel within the assigned territory.
- Key Skills: HORECA Sales, B2B Sales, FMCG Sales, Institutional Sales, Customer Acquisition, Business Development, Distributor Management, Territory Sales, Key Account Management, Negotiation, Payment Collection.

If your experience suits our JD, Pl share your updated resume to [email protected]

📌 ASE -Horeca-FMCG-Chennai
🏢 THE BANYAN HR CONSULTS
📍 Chennai