Company Description Grow Money Capital Private Limited has been part of India’s financial services sector since 1995, operating as a non-deposit-taking NBFC registered with the Reserve Bank of India. The company offers a diverse range of lending solutions, including Micro Enterprise Loans, Loan Against Property, Vehicle and Electric Two-Wheeler Financing, Supply Chain Finance, and Corporate Lending. Through co-lending partnerships with NBFCs, MFIs, and fintech companies, Grow Money Capital extends credit access to underserved market segments.

Its personal loan brand, Cashvia, provides retail borrowers with a fully digital, transparent, and responsible lending experience. The organization combines long-standing lending expertise with modern, technology-enabled delivery models to make credit more accessible while building robust partnerships across the financial ecosystem.

Key Responsibilities

1. Affiliate Marketing & Customer Acquisition

- Develop and execute affiliate marketing strategies to drive customer acquisition for digital lending products.
- Manage acquisition channels, including affiliates, DSAs, fintech partners, aggregators, and performance marketing platforms.
- Drive quality lead generation, loan applications, approvals, and disbursals while achieving CAC and ROI targets.
- Expand acquisition reach across Tier 1, Tier 2, and Tier 3 markets.

2. Partnership Development & Management

- Identify, onboard, and manage affiliate partners, digital aggregators, fintech platforms, and DSAs.
- Negotiate commercial terms, payout structures, and service-level agreements to ensure profitable partnerships.
- Build long-term partner relationships and continuously improve partner performance.




- Monitor partner productivity, lead quality, conversion rates, and overall business contribution.

3. Campaign Management & Funnel Optimization

- Plan, execute, and optimize affiliate campaigns to improve lead quality and conversion rates.
- Monitor key performance metrics, including CPL, CPA, CAC, approval rate, disbursal rate, rejection rate, and ROI.
- Analyze campaign performance and implement corrective actions to improve acquisition efficiency.
- Scale high-performing campaigns while maintaining acquisition cost and profitability targets.

4. Business Growth & Revenue Generation

- Drive loan application volumes, credit approvals, disbursals, and revenue growth through affiliate channels.
- Develop channel-wise growth plans aligned with business targets.
- Optimize the partner mix to improve portfolio quality and maximize business returns.
- Work towards achieving monthly and quarterly acquisition and disbursal targets.

5. Cross-Functional Coordination

- Collaborate with Credit, Risk, Product, Operations, and Technology teams to improve the customer acquisition funnel.
- Align partner acquisition strategies with credit policies, customer eligibility criteria, and risk parameters.
- Resolve funnel bottlenecks and improve application processing and disbursal turnaround time.

6.



Compliance & Risk Management

- Ensure affiliate campaigns and partner activities comply with applicable RBI digital lending requirements, data protection obligations, and internal company policies.
- Monitor fraudulent traffic, duplicate applications, fake leads, mis-selling, and other partner-related risks.
- Establish partner due diligence, tracking, documentation, and payout validation processes.
- Coordinate with Compliance and Risk teams to address regulatory and operational concerns.

7. Performance Reporting & Analytics

- Prepare and review daily, weekly, and monthly MIS reports covering leads, applications, approvals, disbursals, CAC, ROI, and partner performance.
- Analyze channel-wise and partner-wise performance to identify growth opportunities and underperforming sources.
- Present performance reviews, business forecasts, and actionable recommendations to senior management.

8. Budget & Commercial Management

- Manage affiliate marketing budgets and partner payouts in line with approved business plans.
- Monitor acquisition costs, campaign profitability, and return on marketing investment.
- Ensure accurate partner invoicing, payout reconciliation, and commercial governance.

9. Process Improvement & Automation

- Establish standard operating procedures for partner onboarding, campaign tracking, lead attribution, and payout management.
- Implement tracking systems, dashboards, and automation to improve reporting accuracy and operational efficiency.
- Continuously improve affiliate marketing processes to support scalable and sustainable business growth.

📌 Affiliate Marketing Manager (Noida)
🏢 Grow Money Capital
📍 Noida