: Ads & E-Commerce Specialist

Company: Callidora Group

Job Location: SCO 12, Industrial Area, Phase 9, Sahibzada Ajit Singh Nagar, Punjab – 160062

Salary: ₹30,000–₹50,000 per month

Experience: 3–5 years

Employment Type: Full-time, On-site

Working Days: 6 days a week

Working Hours: 10:00 AM – 6:00 PM

Job Summary

Callidora Group is looking for a skilled and results-driven Ads & E-Commerce Specialist to manage paid advertising campaigns, optimize online sales channels, and drive business growth. The ideal candidate should have hands-on experience with digital advertising platforms, e-commerce operations, campaign analytics, and performance optimization.

Key Responsibilities1. Paid Advertising & Campaign Management

- Plan, launch, and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
- Develop advertising strategies to generate qualified leads, increase sales, and improve brand visibility.
- Manage campaign budgets, audience targeting, bidding strategies, and remarketing campaigns.
- Monitor key advertising metrics, including CPC, CTR, CPA, conversions, and ROAS.
- Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
- Optimize campaigns to improve performance and reduce acquisition costs.

1. E-Commerce Management

- Manage and optimize product listings, descriptions, images, pricing, and product catalogs.
- Monitor online orders, inventory coordination, returns, cancellations, and customer purchase trends.
- Improve product page performance, user experience, and checkout conversion rates.
- Develop strategies to increase online sales, average order value, and customer retention.




- Coordinate with internal teams to ensure accurate product information and smooth order processing.

1. Analytics & Performance Reporting

- Track campaign performance using Google Analytics 4 and advertising dashboards.
- Set up and monitor conversion tracking, pixels, and relevant performance events.
- Prepare daily, weekly, and monthly reports on advertising spend, revenue, conversions, and campaign performance.
- Analyze data to identify growth opportunities and recommend improvements.
- Monitor marketing ROI and ensure campaigns align with business objectives.

1. Growth & Optimization

- Plan promotional campaigns, seasonal offers, retargeting, and customer acquisition strategies.
- Coordinate with graphic designers, content creators, and other teams for advertising creatives.
- Research competitors, industry trends, and emerging advertising opportunities.
- Continuously test and implement strategies to improve e-commerce profitability.
- Work toward defined sales, revenue, and advertising performance targets.

Required Skills & Qualifications
- 3–5 years of relevant experience in paid advertising and e-commerce management.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Solid understanding of campaign optimization, audience targeting, and remarketing.
- Knowledge of e-commerce platforms and product catalog management.




- Proficiency in Google Analytics 4, conversion tracking, and performance reporting.
- Strong understanding of CPC, CTR, CPA, ROI, ROAS, and conversion rates.
- Analytical thinking, problem-solving, and budget management skills.
- Good communication and cross-functional coordination skills.

Preferred Qualifications
- Experience managing advertising budgets and achieving measurable revenue targets.
- Experience scaling e-commerce campaigns while maintaining profitable ROAS.
- Knowledge of SEO, landing page optimization, and customer journey analytics.
- Experience with Shopify, WooCommerce, or other e-commerce platforms.

Key Performance Indicators (KPIs)
- Advertising ROAS and overall campaign profitability.
- Lead generation and customer acquisition cost.
- Sales revenue and e-commerce conversion rate.
- Advertising budget utilization and campaign efficiency.
- Product listing accuracy and catalog optimization.
- Return and cancellation rate monitoring.
- Achievement of monthly advertising and sales targets.

Interview & Application Details Interested candidates can attend a walk-in interview with their updated CV and original documents for verification.

HR Contact: +91 82880 74412

Website: https://www.callidoratechnology.com/

Work Location: SCO 12, Industrial Area, Phase 9, Sahibzada Ajit Singh Nagar, Punjab – 160062

We are looking for a performance-oriented professional who can combine advertising expertise with e-commerce growth strategies to deliver measurable business results.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

- Internet reimbursement

Work Location: In person

📌 Ads & E-Commerce Specialist (Sahibzada Ajit Singh Nagar)
🏢 Solvian Enterprises
📍 Sahibzada Ajit Singh Nagar