The role ensures effective translation of global and regional strategies into field execution by: Acting as a critical interface between Application, Sales, and R&D;

Regional Application & Innovation Expert (Role Description)

Title: Regional Application & Innovation Expert, Emerging Markets

Grade: 18, Technical Ladder

Reports to: Regional Application Lead, Diversey Institutional, Emerging Markets

The role ensures effective translation of global and regional strategies into field execution by: Acting as a critical interface between Application, Sales, and R&D;

Scope of Responsibility

Primary geography: APAC (India, Southeast Asia, North Asia)

Secondary geography: Emerging Markets

Functional scope: Fabric Care (with special focus on North Asia), Kitchen Care, Building Care

Internal stakeholders: Sales, Marketing, TCS, Application Experts, R&D;

Responsibilities : Ø Build and execute structured training programs to improve field competency and customer execution

Ø Responsible for supporting the Marketing and Sales functions identifying sales & margin expansion opportunities, supporting customer acquisitions and joint business development, drive value propositions and conduct customer improvement projects

Ø Where required, support customers through a core competence in auditing, diagnostics, and problem-solving skills and in deploying tools to measure performance

Ø Working closely with the country Application Experts, helping them to effectively troubleshoot issues with customers

Ø Working closely with GSA team members to roll out, launch & implement strategic initiatives across Emerging Markets

Ø Work closely & support the portfolio team in EM to launch / train new innovations

Ø Double working with the local Sales & Application team to retain & acquire new customers





Ø Act as the regional link between Application and R&D; for driving successful trials and innovation launches

Ø Responsible for field evaluation of current solutions during research, development and roll-out phase for any Global and Regional project.

Ø Responsible for the Textile Institute Laboratory operations

Ø Responsible for creating, standardizing and following up an employee onboarding plan in Emerging Markets

Managerial Responsibility: Has no formal managerial responsibility, but may provide guidance to colleagues (e.g., provides coaching, assigns work, provides input into hiring decisions and evaluating performance).

Soft Skills Set: Ø Strong business acumen with understanding of P&L; drivers

Ø Ability to translate technical solutions into commercial value

Ø Has a technical degree, ideally in chemistry or cleaning science, or extensive experience in the field of cleaning and hygiene

Ø Has a core competence in auditing, diagnostics, and problem-solving skills and in deploying tools to measure performance

Ø Has excellent communication skills and can effectively communicate technical information and concepts to non-technical audiences, including customers and partners from other functional areas in the company

Ø Has the competency to partner with colleagues within the R&D; organization, as well as with other functions to ensure timely communication and resolution of customer issues

Ø Has affinity for product development, and for trialing new solutions with customers under agreed SOPs

Ø Has ability to prioritize and communicate reasons for assigning low to no priority to requests

Ø Can operate independently, but always with a strong team spirit in mind

Ø Shows enthusiasm, creativity, flexibility, initiative, and assumes responsibility

Ø Good presentation & reporting skills, knowledge of Microsoft tools (Powerpoint, Excel, Word), and AI-literate

📌 Regional Application & Innovation Expert (Mumbai)
🏢 Solenis
📍 Mumbai