- Plan, create, and manage Facebook & Instagram ad campaigns
- Develop full-funnel strategies (awareness, lead generation, sales)
- Set up and manage Meta Pixel & Conversion tracking
- Conduct A/B testing for creatives, audiences, and ad copy
- Optimize campaigns to improve CTR, CPA, and ROAS
- Create custom and lookalike audiences
- Monitor daily performance and adjust budgets accordingly
- Prepare weekly and monthly performance reports
- Stay updated with Meta Ads policies and algorithm changes
Requirements :
- 2+ years of hands-on experience managing Meta Ads
- Proven track record of generating leads or sales through Facebook Ads
- Strong understanding of audience targeting & retargeting
- Experience with Ads Manager & Business Manager
- Analytical mindset with strong reporting skills
- Basic understanding of landing pages and conversion optimization
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits :
- Versatile schedule
Experience :
- Meta Ads: 1 year (required)
- Digital marketing: 1 year (required)