About the Role

We are seeking a dynamic and detail-oriented E-commerce Manager to lead and scale our online business across D2C website, marketplaces, and digital channels. The role requires robust commercial understanding, operational coordination, digital marketing awareness, and data-driven decision-making to drive online sales growth and customer experience.

Key Responsibilities

1. Website & D2C Store Management

- Manage and optimize the brand’s D2C website (Shopify or equivalent platform)
- Ensure smooth website operations, navigation, collections, filters, product uploads, and customer journey
- Coordinate with developers/designers for website improvements and new feature implementation
- Monitor website performance, conversion rates, bounce rates, and user behaviour
- Improve mobile shopping experience and checkout efficiency

2. Marketplace Management

- Manage online marketplaces such as: Amazon, Flipkart, Myntra, FirstCry, Nykka
- Manage listings, catalogue health, pricing, promotions, and inventory synchronization
- Coordinate marketplace advertising and campaign planning
- Improve ratings, reviews, and marketplace visibility

3. Sales & Revenue Growth

- Drive monthly and annual online sales targets
- Analyse sales trends, category performance, and customer behaviour
- Plan promotional calendars, festive campaigns, and product launches
- Monitor ROAS, CAC, AOV, ATC ratio, and conversion metrics
- Identify opportunities for upselling, cross-selling, and repeat purchase growth

4. Digital Marketing Coordination

- Coordinate with internal/external digital marketing agencies
- Ensure marketing creatives align with brand positioning and campaign goals
- Track campaign performance and optimize spending efficiency

5. Product & Merchandising Management

- Coordinate product launches and collection merchandising online
- Ensure accurate product information, descriptions, size charts,



and imagery
- Plan homepage banners, featured collections, and seasonal merchandising
- Maintain stock visibility and minimize out-of-stock situations

6. Operations & Customer Experience

- Coordinate with warehouse/logistics teams for timely order fulfilment
- Monitor delivery timelines, returns, cancellations, and customer complaints
- Improve customer satisfaction and repeat purchase experience
- Coordinate with customer support teams to ensure service quality

7. Analytics & Reporting

- Prepare weekly and monthly MIS reports
- Analyse: Sales performance / Traffic sources / Conversion ratios / Ad performance / Inventory movement
- Present actionable insights and growth recommendations to management

Desired Skills & Qualifications

- Bachelor’s degree in Business, Marketing, E-commerce, or related field
- 6-8 years of experience in E-commerce operations for fashion/lifestyle/kids wear brands
- Strong understanding of: Shopify / Marketplace ecosystems / Google Analytics / Meta Business Manager / Performance marketing metrics
- Good analytical and commercial decision-making skills
- Good knowledge of AI tools to create A+ content for listing
- Strong coordination and communication abilities
- Proficiency in Excel and reporting tools

Preferred Experience

- Experience in baby, kids wear, fashion, apparel, or lifestyle brands
- Understanding of premium brand positioning and visual merchandising
- Experience managing agencies and cross-functional teams
- Familiarity with inventory planning and online merchandising

Key Performance Indicators (KPIs)

- Online revenue growth
- Website conversion rate
- ROAS (Return on Ad Spend)
- Customer acquisition cost (CAC)
- Average order value (AOV)
- Marketplace growth
- Inventory sell-through
- Customer repeat rate
- Cart abandonment reduction

Pay: ₹400,000.00 - ₹600,000.00 per year

Benefits :

- Leave encashment

Work Location: In person

📌 E-commerce Manager (Mumbai)
🏢 My Milestones Fashion Essentials Private
📍 Mumbai