ABOUT THIS ROLE We're looking for a Senior Creative Copywriter to bring Valerie's portfolio of consumer and eCommerce brands to life through exceptional writing, original ideas, and distinctive brand storytelling. This is a creative role first and foremost. You'll develop brand voices, campaign concepts, messaging frameworks, social content, performance ads, website copy, and CRM campaigns that connect with audiences while driving business results. You'll work across multiple brands and international markets, collaborating closely with Creative Directors, Designers, Brand Growth Pods, Performance, and Web & Digital Experience teams. We want someone who can move seamlessly between building a brand's long-term identity and writing sharp, commercially effective copy for everyday campaigns. Great copy starts with human insight, originality, cultural understanding, and a genuine command of language. AI can support your process, but we want someone who can think independently, challenge generic ideas, and create work that feels distinctly human. Success in this role means distinctive brand voices, original creative concepts, culturally relevant messaging, exceptional writing quality, faster creative delivery, fewer revisions, and copy that contributes to both brand building and commercial performance. YOU COULD BE A GREAT FIT IF... - You see copywriting as a craft and care deeply about the quality, originality, and impact of your words. - You can turn consumer insights and brand strategy into compelling stories, campaign ideas, and messaging. - You have a strong conceptual mind and enjoy contributing ideas beyond the brief. - You understand how to balance brand storytelling with performance marketing and commercial objectives. - You have an exceptional command of English, including nuance, humour, idioms, and cultural references. - You can adapt your writing for different brands, audiences, platforms, and international markets.



- You know how to make product benefits compelling without making the copy sound forced or salesy. - You challenge generic messaging and know when something sounds artificial, overused, or off-brand. - You're comfortable managing multiple brands and briefs without compromising on quality. - You enjoy collaborating with creative, design, strategy, and performance teams and can confidently explain your creative choices. - You use AI thoughtfully for research and exploration but can develop strong creative work independently. - You're proactive, receptive to feedback, and take ownership of your work from the first idea to final delivery. REQUIREMENTS - 5–7+ years of experience in creative copywriting, ideally within advertising, branding, creative agencies, or consumer-focused businesses. - An exceptional portfolio demonstrating original thinking, strong writing craft, and versatility across different brands and formats. - Outstanding written English, with a sophisticated understanding of tone, storytelling, grammar, and language. - Robust cultural understanding of English-speaking markets, particularly the US, UK, and Australia. - Experience developing brand narratives, tone-of-voice guidelines, messaging frameworks, and brand books. - Proven ability to conceptualise and write campaign ideas, headlines, taglines, and product launch messaging. - Hands-on experience writing for organic social, paid advertising, creator content, websites, landing pages, eCommerce, and CRM. - Understanding of how copy contributes to brand building, customer acquisition, engagement, and conversion. - Ability to adapt messaging for platforms such as Meta, TikTok, Google, and YouTube. - Good understanding of SEO, CRO, creative testing, and performance-led messaging. - Excellent editorial judgement, attention to detail, and ownership of final copy quality. - Ability to collaborate with Creative Directors, Designers, Strategists, and Performance specialists.

📌 Senior Copywriter - Creative Agency (India)
🏢 Valerie Group
📍 India