Company Name: Placement Point Solutions
Job Title: Performance Marketing Specialist
Location: Velachery, Chennai
About the Role
Placement Point Solutions is looking for an experienced Performance Marketing Specialist to manage paid advertising campaigns, generate quality leads, and optimize marketing performance to support business growth.
Key Responsibilities
- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Monitor campaign performance, analyze key metrics, and prepare reports.
- Manage advertising budgets and improve Return on Ad Spend (ROAS).
- Conduct keyword research, audience targeting, and competitor analysis.
- Develop data-driven strategies to achieve lead generation and marketing targets.
- Identify campaign improvement opportunities and collaborate with the team to achieve business goals.
Eligibility Criteria
- Education: Any Degree.
- Experience:
Minimum 3 years in performance or digital marketing.
- Preferred: Experience in educational or training institutes.
Required Skills
- Strong knowledge of Google Ads, Meta Ads, and paid advertising.
- Expertise in lead generation, campaign optimization, and audience targeting.
- Proficiency in marketing analytics and performance reporting.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage advertising budgets and achieve campaign targets.
What We Offer
- Competitive salary.
- Professional and supportive work environment.
- Prospect to contribute to business growth through performance marketing.