Location:
Noida

Experience:
1–3 Years

Education:
MBA/PGDM or equivalent Postgraduate degree from a reputed institution Role Overview Thomson Digital is seeking a dynamic professional to drive business development, strategic initiatives, marketing, with a strong focus on the global publishing and content service ecosystem. The role will be responsible for identifying and developing new business opportunities, building relationships with publishers and content-led organizations, supporting market expansion initiatives, and positioning Thomson Digital's capabilities and solutions with prospective clients.

Key Responsibilities
1. Business Development & New Business Acquisition
• Identify and develop recent business opportunities within the publishing, STM, academic, and content services ecosystem.
• Build and manage a pipeline of prospective international and domestic publishers, societies, content owners/aggregators.
• Research target markets, identify prospective accounts and develop account-level approaches for business acquisition.
• Understand client requirements and position Thomson Digital's capabilities and solutions in areas such as content production, typesetting, digital conversion, XML/EPUB, editorial and language services, content transformation and other publishing operations.
• Support lead generation through market intelligence, networking, industry events, partnerships, digital outreach and targeted campaigns.
• Develop and manage business proposals, capability presentations, RFP/RFI responses and commercial pitches in collaboration with internal teams.
• Track prospects, opportunities, engagement status and revenue pipeline through appropriate dashboards and reports.
• Develop strategic relationships and identify opportunities for cross-selling and up-selling across existing and prospective accounts. 2.



International Market Development
• Research and identify opportunities across North America, Europe, Middle East, APAC and other international publishing markets.
• Track publishing industry trends, market movements, competitor offerings and emerging business opportunities.
• Identify relevant publishing conferences, trade shows, associations, societies and industry networks for business development.
• Support market-entry and go-to-market initiatives for new geographies and service offerings.
• Represent the organization professionally in meetings, conferences, industry forums and client discussions. 3. Marketing & Branding
• Plan and execute targeted marketing initiatives aligned with business development and revenue objectives.
• Develop high-quality company presentations, capability decks, brochures, case studies, email campaigns, thought-leadership content and other marketing collateral.
• Work with internal teams and external agencies/vendors for campaign execution.
• Develop industry-specific messaging and marketing content for the publishing and content services market.
• Support digital marketing, lead-generation and account-based marketing initiatives. 4. Market Intelligence & Strategic Research
• Conduct market research, competitor analysis and industry benchmarking focused on the global publishing and content services industry.
• Identify emerging trends, customer needs, market opportunities and potential service areas.




• Prepare market intelligence reports, opportunity assessments and recommendations for leadership.
• Use AI and digital research tools such as ChatGPT, Claude, Gemini and other productivity/research platforms to improve research and business development effectiveness. 5. Strategic Projects & Cross-functional Initiatives
• Drive strategic and cross-functional projects from planning through execution.
• Coordinate with Sales, Operations, Technology, Marketing, Finance and other internal functions.
• Work with external consultants, vendors, clients and industry stakeholders as required.
• Maintain project trackers, dashboards, action plans and management reports.
• Ensure timely execution of strategic initiatives and business development priorities. Preferred Candidate Profile The ideal candidate would be someone who:
• 1–3 years of relevant experience in Business Development, Marketing, Strategic Initiatives, Consulting, Client Management or related functions.
• Comes with strong Publishing/Content/Knowledge Services industry exposure.
• Has a demonstrable track record of bringing in or contributing to new business.
• Has an existing understanding/network within the publishing industry.
• Has worked with international clients or global markets.
• Is commercially driven but also capable of handling marketing, research and strategic initiatives.
• Is well-spoken, confident, polished and highly articulate in English.
• Can independently represent the organization in front of senior publishing and corporate stakeholders.
• Has the maturity to work with CXO-level leadership and drive initiatives with limited supervision. Work from Office (6 days/week) Interested candidates may send their CVs to [email protected]

📌 Business Development Manager (Noida)
🏢 Thomson Digital
📍 Noida