Job Description
Performance Marketing Executive

Experience:
2+ Years Employment Type: Full-Time Department: Digital Marketing Work Hours : Night shift (7 PM to 4 AM) 1. Job Overview We are looking for an experienced Performance Marketing Executive with strong hands-on expertise in Meta Ads, Google Ads, and LinkedIn Ads. The candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns to generate high-quality leads and achieve measurable business growth. The ideal candidate should understand audience behavior, lead generation strategies, campaign optimization, and how to select the right advertising platform based on a business’s target audience and objectives. 2.

Key Responsibilities
Paid Advertising Campaign Management
• Plan, create, launch, and manage advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Set up campaigns, ad sets, ad groups, targeting parameters, placements, bidding strategies, and budgets.
• Manage the complete campaign lifecycle, from research and setup to optimization and reporting.
• Select suitable advertising platforms and campaign objectives based on each client’s business model and marketing goals. Lead Generation and Audience Targeting
• Develop strategies to generate relevant, qualified leads for different industries and business types.
• Conduct audience research to identify the right demographics, interests, locations, job titles, industries, and buyer segments.
• Build custom audiences, lookalike audiences, remarketing audiences, and relevant B2B & B2C audience segments.
• Understand customer intent and the buyer journey to improve lead generation and conversion rates.
• Research and identify suitable target markets for both B2B and B2C campaigns. Lead Verification and Quality Management
• Monitor and evaluate the quality of leads generated through paid advertising campaigns.
• Identify irrelevant, duplicate, invalid, or low-intent leads and recommend corrective actions.
• Analyze lead quality and conversion feedback to refine targeting and campaign strategies.
• Coordinate with sales and client teams to understand lead outcomes and improve lead-to-customer conversion rates.
• Maintain accurate lead tracking and performance records. A/B Testing and Campaign Optimization
• Conduct A/B tests on ad creatives, headlines, copy, audience segments, landing pages, and campaign settings.




• Analyze campaign performance and identify opportunities to improve results.
• Optimize budgets, bids, targeting, placements, and conversion paths.
• Reduce cost per lead (CPL) while maintaining lead quality.
• Scale successful campaigns based on performance data and business objectives. Tracking, Analytics, and Reporting
• Set up and monitor conversion tracking, pixels, and campaign measurement systems.
• Use Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics 4 (GA4), and Google Tag Manager.
• Track and analyze key performance indicators, including: – Cost Per Lead (CPL) – Cost Per Click (CPC) – Click-Through Rate (CTR) – Conversion Rate (CVR) – Cost Per Acquisition (CPA) – Return on Ad Spend (ROAS), where applicable
• Prepare weekly and monthly campaign performance reports.
• Provide actionable recommendations based on campaign data and lead quality. Landing Pages and Conversion Optimization
• Evaluate landing pages, lead forms, and conversion journeys to identify performance gaps.
• Recommend improvements to landing page content, forms, calls to action, and user experience.
• Work with the website, content, and creative teams to improve conversion rates. Team Collaboration and Client Support
• Collaborate with content writers, designers, video editors, sales teams, and account managers.
• Share campaign requirements and provide feedback on ad creatives and messaging.
• Understand client objectives and translate them into effective advertising strategies.
• Maintain campaign documentation, budgets, and performance records. 3. Required Skills and Qualifications
• Minimum 2+ years of hands-on experience in performance marketing and paid advertising.
• Strong practical knowledge of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Ability to independently create, launch, manage, and optimize advertising campaigns.
• Robust understanding of audience research, segmentation, targeting, retargeting, and remarketing.
• Experience with lead generation,



lead qualification, and lead quality improvement.
• Practical knowledge of A/B testing, conversion tracking, and campaign analytics.
• Understanding of advertising metrics, budget allocation, bidding strategies, and campaign attribution.
• Ability to analyze data and make performance-based decisions.
• Good communication, analytical thinking, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines. 4. Preferred Qualifications
• Experience managing campaigns for B2B and B2C businesses.
• Experience in industries such as SaaS, IT services, education, real estate, and D2C.
• Knowledge of CRM platforms, marketing automation, and lead management systems.
• Familiarity with Google Tag Manager, Google Analytics 4, Meta Pixel, and LinkedIn Insight Tag.
• Experience with conversion rate optimization and landing page performance analysis.
• Relevant certifications from Google, Meta, or LinkedIn are an advantage. 5. Key Performance Indicators (KPIs) The candidate’s performance will be evaluated based on:
• Quality and relevance of leads generated.
• Cost per lead and overall campaign efficiency.
• Campaign conversion rates and relevant business outcomes.
• Effectiveness of audience targeting and A/B testing.
• Advertising budget utilization and optimization.
• Accuracy of tracking, reporting, and campaign analysis.
• Improvement in lead quality and conversion performance over time. Performance targets will be defined based on the client’s industry, campaign objectives, advertising budget, and historical performance. 6. Ideal Candidate Profile The ideal candidate is a hands-on performance marketer who understands both the technical and strategic aspects of digital advertising. They should be capable of identifying the right audience, selecting the right advertising platform, generating quality leads, analyzing campaign data, and continuously improving results. The candidate must be comfortable taking ownership of campaigns from start to finish and making decisions based on data rather than assumptions. 7. Application Requirements Candidates should submit an updated resume highlighting their experience with Meta Ads, Google Ads, and LinkedIn Ads. Shortlisted candidates may be asked to discuss previous campaigns, campaign budgets, targeting strategies, lead quality, and measurable results.

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