Job Description

We are seeking a Senior Marketing Manager – Academic & Government Affairs to lead institutional activation across strategic accounts in identified markets.

This senior individual-contributor role will convert institutional access into sustained journals usage, researcher engagement, publishing participation and renewal evidence. You will build relationships with institutional stakeholders, government bodies, research funders and academic societies; address access and adoption barriers; represent Taylor & Francis at conferences and working groups; and lead integrated field and digital programmes that demonstrate measurable impact.

Working across Marketing, Sales, Editorial, Customer Experience, Product and external partners, you will bring strategic thinking, data-led decision-making, strong stakeholder communication and independent programme ownership to protect and grow Taylor & Francis's regional revenue streams in books and journals.

Applications will close on 20th October 2026.

Key responsibility areas

1. Institutional Engagement & Penetration Growth Drive institutional penetration through targeted engagement with librarians, research offices, nodal officers and consortium partners. Secure testimonials and case studies to demonstrate programme impact and support renewal negotiations.
2.



Government & Stakeholder Engagement Serve as primary representative at major government initiatives, policy forums and research funding consultations. Build senior relationships with government bodies and research funders to position Taylor & Francis as a strategic partner aligned with national research priorities.
3. Usage & Researcher Activation Develop campaigns and training that help researchers discover and use content effectively. Lead usage labs and publishing programmes that convert access into sustained usage.
4. Marketing Programme Ownership Own marketing calendar, audience segmentation and activation plans for strategic accounts. Coordinate webinars, campus programmes, multilingual resources and digital campaigns across institutional visits, roadshows and digital channels.
5. Sub-Saharan Africa Partnership Activation Adapt engagement approaches for selected African partnerships, developing programmes around local research priorities with regional colleagues.
6. Performance, Budget & Cross-Functional Delivery Set transparent objectives and dashboards for campaign effectiveness. Manage budgets and agencies. Lead cross-functional governance across Marketing, Sales, Editorial, Customer Experience and Product teams.

📌 Senior Marketing Manager – Academic & Government Affairs (New Delhi)
🏢 Taylor and Francis
📍 New Delhi