22 Oct
|
Satmi
|
Ghaziabad
Position: Performance Marketing Executive
Location:
Nx One, Greater Noida
Experience:
1–3 Years Working Days: 6 days, Sat
- WFH
Key Responsibilities
• Manage and optimize Facebook & Instagram (Meta) Ads.
• Plan, launch, and monitor paid advertising campaigns.
• Manage and optimize Google Ads campaigns.
• Conduct audience, keyword, and competitor research.
• Monitor key metrics such as ROAS, CPA, CPC, CTR, CPM, and conversions.
• Optimize campaigns to improve sales, conversions, and ROAS.
• Test different audiences, creatives, ad copies, and campaign strategies.
• Identify winning products, creatives, and audiences for scaling.
• Assist in product research based on market demand and customer trends.
• Research competitors, pricing, customer reviews, and market trends.
• Identify potential products with strong sales and scaling opportunities.
• Analyze existing product performance and suggest improvements.
• Work closely with the creative and marketing team to develop performance-driven ad creatives.
• Provide feedback on ad creatives, hooks, messaging, and customer pain points.
• Track and report campaign performance on a daily/weekly basis.
• Identify underperforming campaigns and take corrective actions.
• Stay updated with the latest Meta and Google Ads trends and strategies. Requirements
• 1–3 years of experience in Meta Ads and Google Ads.
• Hands-on experience in performance marketing.
• Understanding of ROAS, CPA, CPC, CTR, CPM, and conversion tracking.
• Strong analytical and problem-solving skills.
• Positive understanding of D2C/E-commerce marketing.
• Ability to conduct product and competitor research.
• Comfortable working with numbers and performance data.
• Strong communication and coordination skills.
• Ability to work independently and take ownership.
• Willingness to test, learn, and experiment with new strategies.
📌 Performance Marketing Executive (Ghaziabad)
🏢 Satmi
📍 Ghaziabad