- Marketing Strategy Development:
- Develop and execute comprehensive marketing strategies aligned with the company’s objectives and vision.
- Identify and leverage market trends to design innovative campaigns that drive brand awareness, customer engagement, and sales growth.
- Oversee the creation and implementation of marketing plans, including digital, print, social media, and PR initiatives.
- Branding & Positioning:
- Ensure consistent and clear branding across all marketing channels, establishing a strong market position for the company.
- Define and communicate the company’s brand values, ensuring they resonate with target audiences and create a lasting brand identity.
- Ensure all marketing materials, campaigns, and communications align with the brand's vision and objectives.
- Market Research & Trend Analysis:
- Continuously monitor market trends, customer behavior, and competitor strategies to ensure the company remains competitive.
- Conduct research and analysis to understand customer needs, pain points, and preferences, using insights to inform marketing strategies.
- Stay updated with the latest marketing tools, techniques, and industry developments to maintain a cutting-edge approach.
- Relationship Management & Partnerships:
- Build and maintain strong relationships with key stakeholders, including media outlets, influencers, partners, and customers.
- Develop partnerships that drive brand value, increase market exposure, and create new business opportunities.
- Oversee public relations and media strategies, working closely with PR agencies to ensure positive brand visibility.
- Customer Engagement & Communication:
- Lead customer engagement initiatives, ensuring that communication is prompt, clear, and aligned with customer needs and expectations.
- Foster a customer-centric culture, ensuring the marketing team is focused on building lasting relationships and delivering exceptional customer experiences.




- Oversee content creation and communication channels, ensuring timely and impactful messaging.
- Social Media & Digital Marketing:
- Develop and implement a robust digital marketing strategy, utilizing platforms such as social media, websites, blogs, and email marketing to engage customers.
- Monitor and optimize social media channels to maximize engagement and brand presence.
- Use analytics tools to track and measure the effectiveness of digital campaigns, adjusting strategies to improve performance.
- Print Media & Traditional Marketing:
- Oversee print media campaigns, ensuring they align with the overall marketing strategy and reach the appropriate target audience.
- Manage the production and distribution of print materials such as brochures, catalogs, advertisements, and other marketing collateral.
- Futuristic Mind-set & Innovation:
- Drive a forward-thinking, innovative approach to marketing, always looking for new ways to engage customers, enhance brand loyalty, and create meaningful experiences.
- Foster a learning culture within the marketing team, encouraging ongoing skill development and knowledge sharing.
- Analysis & Reporting:
- Regularly analyse marketing performance data and generate insights to optimize strategies and achieve better results.
- Provide regular reports on marketing performance, including ROI, campaign effectiveness, customer acquisition, and retention metrics.
- Use data to identify areas for improvement and propose actionable recommendations.
- Leadership & Team Management:
- Lead and mentor the marketing team, ensuring they are motivated, skilled, and aligned with company goals.
- Oversee the recruitment, training, and development of marketing staff to ensure they have the necessary skills and knowledge.
- Foster a collaborative, high-performance culture within the marketing department.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Marketing Manager (Gota)
🏢 Craftroots
📍 Gota