About Us

We’re a fast-growing career coaching company helping students and graduates land job offers in competitive industries like finance, consulting, tech, and data. We have over 200k followers on Instagram: https://www.instagram.com/mingkecareer/

We're looking for a Performance Marketing Executive to join our team and take ownership of paid advertising performance, campaign operations, marketing analytics, and webinar execution, alongside some organic social media responsibilities.

Key Responsibilities1. Paid Ads Management & Optimisation

- Set up, launch, monitor, and manage paid advertising campaigns, primarily across Meta (Facebook and Instagram).
- Monitor key performance metrics, including CPM, CPC, CTR, CPL, CPA, and conversion rates.
- Optimise budgets, audiences, placements, and campaign structures to improve results.
- Identify underperforming campaigns, diagnose potential issues, and recommend actionable solutions.
- Research competitors, advertising trends, campaign structures, and optimisation opportunities.
- Conduct structured A/B testing and document findings to support better campaign decisions.

2. Data Tracking, Analytics & Reporting

- Set up, maintain, and troubleshoot advertising tracking, including Meta Pixel, conversion events, UTMs, and attribution.
- Track lead generation performance across advertising platforms, landing pages, and CRM systems.
- Analyse campaign performance and identify trends, bottlenecks, and opportunities for improvement.
- Evaluate the performance of individual ad creatives, identifying winning and underperforming ads.
- Provide insights to the content and scripting team on which hooks, messaging, and creative angles perform best.
- Maintain clear performance reports with actionable recommendations.

3. Webinar Campaign & Operations Management

- Set up and manage marketing campaigns promotingwebinars.




- Support webinar operations, including registration setup, webinar platform configuration, scheduling, and attendee journeys.
- Coordinate landing pages, registration forms, reminders, and follow-up automations using existing marketing tools.
- Monitor webinar performance, including registration costs, attendance rates, and conversion rates.
- Identify opportunities to improve webinar registration, attendance, and overall campaign efficiency.

4. Creative Performance & Team Collaboration

- Work closely with the scripting and creative team by sharing advertising performance insights.
- Identify high-performing hooks, creative formats, and messaging based on advertising data.
- Recommend which creatives should be scaled, paused, or improved.
- Provide explicit feedback to guide future creative production and testing.

5. Organic Social Media Management (Approximately 10–20%)

- Maintain and manage the company's Instagram and LinkedIn accounts.
- Schedule and publish content provided by the content team.
- Ensure posts, captions, links, and profiles are uploaded correctly and consistently.
- Monitor basic social media performance, including reach, engagement, and follower growth.
- Support day-to-day social media administration and account maintenance.

Requirements

- Proven experience managing Meta advertising campaigns, particularly lead generation campaigns.
- Strong understanding of paid advertising KPIs, optimisation, and performance analysis.




- Experience with tracking tools such as Meta Pixel, Events Manager, or UTMs.
- Familiarity with marketing funnels, landing pages, CRM systems, or automated workflows.
- Strong creativity and the ability to adapt different designs or videos based on the specific platform.
- Strong attention to detail and excellent organisational skills.
- Good English communication skills, both written and spoken.
- Comfortable working remotely, taking initiative, and managing multiple priorities.

Preferred Qualifications

- Experience with GoHighLevel or similar CRM and marketing automation platforms.
- Familiarity with Meta and Instagram Ads.
- Experience in education, coaching, online courses, or other lead-generation-focused businesses.

What We're Looking For

We value someone who:

- Is analytical: You don't just report numbers; you understand what they mean and what actions to take.
- Is proactive: You spot campaign performance issues early and recommend solutions without waiting to be asked.
- Is detail-oriented: You ensure tracking, campaigns, and marketing automations are configured correctly.
- Takes ownership: You are accountable for the operational health and performance of campaigns.
- Communicate clearly: You can explain what is working, what isn't, why, and what should happen next.
- Is creative: You have a strong sense of creativity, and can adapt images/carousals between IG/Meta/LinkedIn.

How to Apply

Send:

- A short intro + relevant experience
- Screenshots/case studies of accounts you’ve managed (if available)

Job Type: Full-time

Benefits:

- Work from home

Application Question(s):

- Tell me about yourself and your experience in ads so far?
- Screenshots/case studies of accounts you’ve managed

Work Location: Remote

📌 Performance Marketing Executive (India)
🏢 Careertegy
📍 India