Job Description
Business Development & Demand Generation Executive Experience-1–4 Years preferred Location-Hyderabad (WFO) Job Summary We are looking for a proactive and result-oriented Business Development & Demand Generation Executive to support our business growth by identifying recent prospects, generating qualified leads, building relationships with potential clients, and creating a consistent sales pipeline. The ideal candidate should have strong communication skills, a business development mindset, and hands-on experience with LinkedIn, email campaigns, CRM platforms, and lead-generation tools. Experience in GIS, AEC, Engineering Services, BIM, Structural Engineering, MEP, Manufacturing Engineering, or IT/Engineering Services will be an added advantage.

Key Responsibilities
1. Lead Generation & Prospecting
• Identify and research potential clients across target markets and industries.
• Build and maintain prospect databases using LinkedIn Sales Navigator, Apollo, ZoomInfo and other lead-generation platforms.
• Identify key decision-makers such as Directors, Engineering Managers, Project Managers, Procurement Managers, BIM Managers and Business Owners.
• Conduct market research to identify new accounts, projects, companies and business opportunities.
• Maintain accurate prospect and lead information . 2. Demand Generation
• Develop and execute outbound demand-generation campaigns through email, LinkedIn and other relevant channels.
• Create targeted prospect lists based on geography, industry, company size, services and decision-maker profiles.
• Execute personalized email and LinkedIn outreach campaigns.
• Follow up with prospects through calls, emails and LinkedIn communication.
• Generate awareness and interest around the company's engineering and technology services.
• Monitor campaign performance and continuously improve outreach strategies. 3. Business Development
• Qualify inbound and outbound leads based on business requirements,



project scope.
• Schedule meetings and demonstrations between qualified prospects and the Business Development/Sales team.
• Understand customer requirements and identify relevant company services.
• Support the sales team in converting qualified leads into opportunities.
• Maintain regular communication and follow-ups with prospects.
• Develop and maintain strong relationships with prospects and existing clients. 4. Market & Account Research
• Research target companies, ongoing projects, upcoming projects and business expansion activities.
• Identify potential opportunities in international markets such as UK, Ireland, DACH, Europe, Middle East and Australia.
• Track competitor activities, market trends and customer requirements.
• Develop account-based prospecting strategies for high-value accounts. 5. Reporting
• Maintain updated records of leads, prospects, activities, meetings and opportunities.
• Prepare weekly and monthly reports covering:
• Leads generated
• Qualified opportunities
• Meetings booked
• Conversion rates
• Campaign performance
• Pipeline contribution
• Ensure timely follow-up and proper lead nurturing. Key Performance Indicators (KPIs)
• Number of qualified leads generated per Week/month
• Number of new accounts identified per Week/month
• Number of decision-makers contacted per Week/month
• Meetings/Introductory calls scheduled
• Marketing-qualified leads (MQLs)
• Sales-qualified leads (SQLs)
• Lead-to-meeting conversion
• Meeting-to-opportunity conversion




• Pipeline value generated
• Email and LinkedIn campaign performance
• Data accuracy and activity Required Skills
• Excellent verbal and written communication skills.
• Strong prospecting and cold-calling skills.
• Good understanding of B2B sales and lead-generation processes.
• Experience with LinkedIn and professional networking platforms.
• Knowledge of CRM systems such as Zoho, Salesforce, HubSpot or similar.
• Experience with tools such as Apollo, ZoomInfo and LinkedIn Sales Navigator is preferred.
• Strong research and analytical skills.
• Ability to communicate with international clients professionally.
• Good follow-up and relationship-management skills.
• Self-motivated and target-oriented approach.
• Preferred Industry Experience Candidates with experience in any of the following sectors will be preferred:
• GIS Services
• AEC / Architecture, Engineering & Construction
• BIM Services (A/S/MEP)
• Structural Engineering
• Structural Steel Detailing
• Rebar & Precast Detailing
• Manufacturing Engineering
• CAD/CAE Engineering Services
• Industrial Engineering
• Engineering Design Services
• IT/Technology Services Qualifications
• Bachelor’s degree in business administration, Marketing, Engineering, Commerce or a related field.
• MBA/PGDM in Marketing or International Business will be an advantage.
• 1–4 years of experience in Business Development, Lead Generation, Inside Sales, Demand Generation or B2B Sales.

What We Offer
• Opportunity to work with international clients.
• Exposure to global business development and sales.
• Career growth opportunities in Business Development and Sales.
• Performance-based incentives.
• Opportunity to work with modern sales and prospecting tools.
• Exposure to engineering, technology and international markets. Prepared by Mahek Lad (Makk)

📌 Business Development Executive (India)
🏢 Arowana Corporations
📍 India