22 Oct
|
Pravis Growth Partners
|
Gurugram
22 Oct
Pravis Growth Partners
Gurugram
Experience:
1-3 years Primary Platform: Google Display & Video 360 (DV360) Additional Platform Exposure: Amazon DSP, The Trade Desk (TTD), Campaign Manager 360 (CM360) Workplace: Gurgaon
Key Responsibilities
• Media Planning: Support campaign planning across Display, Online Video, YouTube, and CTV using DV360, including audience selection, inventory identification, budget allocation, and media plan preparation.
• Campaign Setup & Execution: Assist in end-to-end campaign setup, trafficking, targeting, scheduling, and activation within DV360, ensuring campaigns go live accurately and on time.
• Audience & Inventory Planning: Identify relevant audience segments, contextual targeting opportunities, placements, and inventory sources aligned with campaign objectives.
• Campaign Monitoring & Optimization: Track campaign performance against KPIs such as reach, impressions, CPM, CPC, CTR, VTR, and conversions. Make regular optimizations to improve delivery and efficiency.
• Brand Safety & Quality Checks: Implement and monitor brand safety, suitability, viewability, and ad verification settings using DV360, CM360, and IAS.
• Reporting & Analysis: Prepare daily/weekly performance reports, campaign pacing updates, and post-campaign analyses with actionable insights.
• Stakeholder Coordination: Work closely with internal media planning teams, creative teams, and platform partners to ensure seamless campaign launches and execution. Required Skills
• Hands-on working knowledge of DV360 campaign planning, setup, and optimization.
• Understanding of programmatic buying, audience targeting, bidding strategies, and campaign KPIs.
• Familiarity with YouTube, Display, Video, and CTV campaign formats.
• Basic knowledge of CM360, IAS, Amazon DSP, and TTD would be an advantage.
• Good analytical skills with proficiency in Excel and PowerPoint.
• Attention to detail, strong execution skills, and the ability to manage multiple campaigns simultaneously. Role ExpectationsThe resource will primarily be responsible for supporting DV360 media planning, hands-on campaign execution, performance monitoring, optimization, and reporting, working under the guidance of senior media planners. The ideal candidate should have practical DV360 platform exposure and a strong willingness to develop expertise in programmatic media planning and buying. About PravisAfter building Momspresso.com
- India’s leading user-generated content and influencer platform for women (acquired by Honasa / Mamaearth)
- founders Vishal Gupta and Prashant Sinha launched Pravis Growth Partners: a growth marketing agency powered by Content, Community, and Commerce. We work with iconic brands like Canara HSBC Life, PNB MetLife, Philips, Voltas Beko, HP, Johnson’s Baby, Neutrogena, Stayfree, ORSL, Dyson, Dreame, Clean & Explicit, Aveeno, Sirona, and many more. Our mission? To help brands grow organically—not by chasing virality or vanity metrics, but by deeply connecting with their consumers across the funnel.
📌 Junior Programmatic Media Executive (Gurugram)
🏢 Pravis Growth Partners
📍 Gurugram