About Jeena Sikho Lifecare Limited Jeena Sikho Lifecare Limited (NSE/BSE: JSLL) is a listed Ayurvedic healthcare company. We run 122+ centers across 24 states of India under the HIIMS and Shuddhi Ayurveda brands. Our team of about 5,200 people serves patients through hospitals, clinics, video consultations and our ecommerce channel. Role purpose You will own all JSLL websites and the landing pages behind our paid campaigns. Your two priorities are keeping every website accurate and up to date, and building high-converting ad landing pages that turn ad spend into patient enquiries and appointments. This is a lead role: you plan, brief, review and sign off, while developers and designers build. SEO is a supporting responsibility, owned with the SEO team.

Key responsibilities
1. Website upkeep and governance (primary) •Own all JSLL websites across Jeena Sikho, HIIMS, Shuddhi Ayurveda and Acharya Manish JI.
• Keep center details, doctors, timings, treatments, offers and prices accurate across all 122+ center pages.
• Run a monthly content and accuracy audit; fix broken links, outdated pages and form errors within agreed timelines.
• Set and enforce a website change process: request, brief, build, QA, approval, release.
• Track uptime, page speed and form/lead capture health; escalate issues to the tech team or vendors. 2. Ad landing pages (primary)
• Plan and deliver landing pages for Meta, Google and other paid campaigns, by treatment, condition, city and center.
• Write transparent briefs for copy, design and development; review every page before launch.




• Build a reusable landing page template library so new pages go live in 24–48 hours.
• Ensure message match between ad creative and landing page, with fast load times on mobile.
• Run A/B tests on headlines, forms, offers and CTAs; report conversion rate and cost per lead by page.
• Ensure tracking is correct on every page: Meta Pixel, Google Ads tags, GA4 events, UTMs and CRM lead flow. 3. Team and stakeholder leadership
• Lead and prioritise work for web developers, designers and content writers (in-house or agency).
• Work daily with performance marketing on campaign calendars and landing page needs.
• Coordinate with doctors and compliance for medical content and claims (AYUSH advertising norms, Drugs and Magic Remedies Act). 4. SEO support •Make sure every release is SEO-ready: metadata, URL structure, schema and page speed. •Support the SEO team on local center pages and Google Business Profile consistency. 5. Reporting
• Share a monthly dashboard: pages updated, landing pages launched, conversion rates, cost per lead and open issues.
• Link landing page performance to enquiries and appointments in the CRM. Must-have skills
• 8–10 years in website management, landing pages/CRO or digital marketing,



with at least 3 years leading a team.
• Proven record of building landing pages that improved conversion rate or cost per lead (portfolio with live examples and numbers required). •Strong understanding of UX, page structure, persuasive copy and mobile-first design.
• Working knowledge of WordPress or a landing page builder (Elementor, Unbounce, Webflow or similar); able to review work, not required to code.
• Hands-on with tracking: Meta Pixel, Google Ads conversion tags, GA4, Google Tag Manager and UTMs.
• Experience running A/B tests (VWO, Optimizely or built-in tools).
• Ability to write clear briefs and manage developers, designers and agencies to deadlines.
• Good written English and Hindi. Good to have
• Experience in healthcare, hospitals, wellness or another multi-location brand.
• Understanding of medical advertising compliance in India and Meta/Google healthcare ad policies.
• Working knowledge of SEO basics: metadata, schema, page speed and local pages.
• Familiarity with CRM lead flow (e.g. Salesforce) and dashboards in Looker Studio or BigQuery. Why join us
• Own SEO for a listed company with 122+ centers in 24 states, a scale few agencies can offer.
• Direct access to the Management, with real budget and decision-making ownership.
• Work on meaningful healthcare content that helps patients find the right care.
• A growing digital team using modern tools, from BigQuery to Salesforce and automation.
• Work in the Chandigarh Tricity, without the metro commute.

📌 Senior Manager (Chandigarh)
🏢 JEENA SIKHO LIFECARE
📍 Chandigarh