Role & responsibilities

1. Display and Design guidelines and execution

- Design standardized product displays, end caps, demo zones, accessory walls, fixtures, for different categories
- Define and codify display guidelines across categories
- Build brand zones / SOH design and bring standardization in size, look and feel to ensure consistency across stores and coherence within a store, while providing certain flexibility for meeting manufacturer brand guidelines
- Define / Design various zones, like demo and experience zones, use of aisles
- Bring value engineering thinking to ensure cost efficiency on props / fixtures

2. Campaigns and product launches

- Plan and roll out floor changes for different occasions

i. Festive specific

ii. Season specific

iii. Recent product launches

- Bring freshness in visual merchandising, that can improve discovery and consideration
- Partner with marketing to ensure that the marketing collaterals / signages for any such changes




- Plan any resets in a way that minimizes any floor disruption
- Provide governance mechanism for changes recommended by stores to ensure adherence to overall guidelines
- 3. Ongoing improvements
- Try controlled experiments across categories to identify improvement opportunities that can be rolled out after assessing impact
- Conduct regular store visits to audit visual standards, adherence to guidelines, etc. to improve compliance
- Contribute in creating training and coaching material for store staff
- Track display performance and share insights on what is driving customer engagement and sales lift

Preferred candidate profile

• Background in design and visual merchandising is essential

• Experience / understanding of displays and brand partnerships related to visual merchandising

• Familiarity of electronics category

📌 Manager - Visual Merchandiser (Mumbai)
🏢 Croma
📍 Mumbai