- SALES & TARGET ACHIEVEMENTAchieve assigned monthly, weekly, and daily sales targets.
- Monitor primary and secondary sales daily.
- Prepare distributor-wise and salesperson-wise sales plans.
- Identify target gaps and take corrective action.
- Increase sales volume, market share, and product-wise sales.
- 2. DISTRIBUTOR MANAGEMENTReview daily distributor sales and stock availability.
- Maintain relationships with existing distributors.
- Appoint new distributors and develop current territories.
- Ensure regular supply and stock replenishment.
- Monitor distributor productivity and target achievement.
- 3. SALES TEAM MANAGEMENTCheck team attendance and field activity.
- Assign and review individual sales targets.
- Conduct joint market visits with SOs and PSRs.
- Monitor daily productivity and sales performance.
- Train team members and address performance gaps.
- Coordinate with HR for manpower requirements.
- 4. MARKET VISIT & OUTLET COVERAGEVisit distributors, retailers, and key outlets regularly.
- Check order booking and product availability.
- Ensure field staff follow the prescribed counter-visit norms.
- Develop new outlets and increase market coverage.
- Check product display, branding, and competitor activities.
- Collect market feedback and resolve business issues.
- 5. FIELDASSIST & REPORTINGEnsure all assigned field activities are recorded in FieldAssist.
- Review daily orders, secondary sales, and attendance.
- Submit daily, weekly, and monthly reports on time.
- Maintain accurate distributor and retailer data.
- Monitor inactive outlets and low-performing employees.
- Report sales shortfalls and corrective actions to the ZSM.
- 6. PAYMENT COLLECTIONReview distributor outstanding balances.
- Follow up on overdue payments.
- Coordinate with Accounts for payment confirmation.




- Ensure compliance with approved credit limits.
- Escalate delayed payments and collection risks.
- Do not authorize unapproved credit or discounts.
- 7. SCHEMES & MARKET DEVELOPMENTImplement approved company schemes and promotions.
- Ensure correct scheme communication and execution.
- Monitor competitor pricing, products, and offers.
- Improve product visibility and market penetration.
- Identify new business opportunities.
- Share market intelligence with management.
- 8. STOCK & SUPPLY MANAGEMENTMonitor distributor stock and product movement.
- Coordinate with Dispatch for timely supply.
- Identify stock shortages and slow-moving products.
- Monitor damage, leakage, returns, and stock rotation.
- Report supply-related issues to the concerned department.
- 9. CUSTOMER SERVICE & QUALITYResolve retailer and distributor complaints promptly.
- Report product-quality complaints to the Quality Department.
- Coordinate for replacement or resolution as per company policy.
- Maintain professional relationships with customers.
- Protect the reputation and goodwill of GMS Beverages.
- 10. DAILY CLOSING RESPONSIBILITIESReview actual sales against daily targets.
- Check pending orders and collection commitments.
- Review team activity and market coverage.
- Update FieldAssist and submit the daily report.
- Prepare the next day's market working plan.
- Inform the ZSM of major issues and action taken.
- 11. WEEKLY & MONTHLY REVIEWReview salesperson-wise and distributor-wise achievement.
- Analyze sales growth, outlet coverage, and productivity.
- Review outstanding payments and collection performance.
- Prepare corrective plans for underperforming territories.
- Submit monthly sales achievements and next-month targets.
- Review team performance with the reporting manager.

📌 Area Sales Manager (Amritsar)
🏢 GMS Beverages
📍 Amritsar