Urgent requirement for a Digital marketing Firm

Monday - Friday(WFO)

Work from office - 10 am to 7 pm.Job Summary
The Business Development Manager (BDM) is responsible for generating new business
leads, managing the sales process from prospecting to closing, and achieving individual and
team sales targets. You will work closely with the marketing, digital operations, and client
delivery teams to align client needs with our offerings, ensuring a seamless transition from
sales to project execution. Your expertise in digital marketing will be key in articulating the
value of our services and fostering long-term partnerships with clients.

Targets: Meet or exceed sales, lead conversion, and other performance targets as set by
the Vice President - Business Development (VPBD) / Head - Business Development (HBD)
or Senior Management.
Lead Generation and Qualification: Identify and research potential clients through various
channels, including online platforms, networking events, trade shows, and referrals. Qualify
leads based on their potential fit with our services and their readiness to engage in
discussions.
Sales Pipeline Management: Develop and maintain a detailed sales pipeline in the CRM
system, such as Zoho CRM or other lead management systems, tracking all interactions with
prospects and clients. Monitor the progress of leads through the sales funnel, ensuring
timely follow-ups and engagement.
Client Engagement: Initiate and maintain contact with potential clients via cold calling,
emailing, and social media outreach. Build rapport and trust with clients to understand their
needs and position Ralecons services as effective solutions.
Needs Assessment and Solution Development: Conduct in-depth assessments of client
needs, challenges, and objectives to provide tailored digital marketing strategies.
Collaborate with internal teams to develop proposals that align with client requirements and
showcase our expertise.
Proposal Development and Presentation: Prepare and deliver compelling proposals,
presentations, and demonstrations that effectively communicate the value of our services.




Use storytelling techniques and case studies to illustrate how Ralecon can address client
needs and drive results.
Contract Negotiation: Negotiate contract terms, pricing, and deliverables to secure
mutually beneficial agreements. Ensure all terms are clearly defined and documented,
minimising potential misunderstandings.
Market Research and Competitive Analysis: Stay informed about industry trends,
emerging technologies, and competitor activities to identify new opportunities and threats.
Conduct market research to identify potential growth areas and inform strategic initiatives.
Collaboration with Internal Teams: Work closely with all internal teams to align on lead
generation strategies, campaigns, and promotional activities. Coordinate with design,
content, web development, SEO, client delivery and other internal teams to ensure a
seamless transition from sales to implementation.
Performance Tracking and Reporting: Monitor and report on key performance indicators
(KPIs) related to sales activities, pipeline health, and revenue growth. Provide regular
updates and reports to the Vice President - Business Development (VPBD) / Head -
Business Development (HBD) or Senior Management on sales progress, challenges, and
opportunities.
Client Retention and Relationship Management: Foster solid relationships with existing
clients to ensure satisfaction and encourage repeat business. Implement client feedback
mechanisms to gather insights for continuous improvement. Identify upselling opportunities
with existing clients to enhance account value and maximise revenue. Promote other digital
service offerings of Ralecon to existing clients, ensuring they are aware of all available
solutions that can meet their evolving needs.




Meeting Preparation: Thoroughly prepare for client meetings by reviewing client profiles
and past interactions; promptly share Minutes of Meeting (MoM) with all attendees
post-meeting.
Networking and Brand Promotion: Attend industry conferences, networking events, and
seminars to promote Ralecons services and expand professional connections. Represent
the company in a professional manner, building a positive brand image in the market.
Formal Communication: Ensure all formal communication with clients and internal
stakeholders is conducted professionally via email, responding promptly to inquiries.
Follow-up Communication: Consistently follow up with potential and existing clients to
ensure timely communication regarding project deliverables, proposals, and other key
interactions.
Feedback Management: Actively solicit feedback from clients and internal stakeholders to
enhance service delivery and address any concerns. Use feedback to identify areas for
improvement in processes and service offerings.
Continuous Learning and Development: Take initiative in self-directed learning to stay
updated with industry trends, digital marketing strategies, and business development best
practices. Participate in training programs and workshops to enhance skills and knowledge.
Innovation and Ideas: Contribute innovative ideas for optimising the sales process and
enhancing client engagement, ensuring continuous improvement in business development
strategies.
Task Management: Utilise Zoho Projects to manage and track assigned tasks effectively,
ensuring all action items related to business development are completed within deadlines.
Strategy and Growth: Propose strategic growth plans to enhance lead generation efforts
and capitalise on new business opportunities within target markets.
Ad Hoc Tasks: Undertake any other tasks assigned by the Vice President - Business
Development (VPBD) / Head - Business Development (HBD) or Senior Management to
support overall team objectives and contribute to the companys success.

📌 Business Development Manager (Bengaluru)
🏢 4S Advisory
📍 Bengaluru