Objective 1: Secondary Sales & Target Achievement

Key Results : Drive secondary sales volume and value across assigned distributors and retail outlets.

- Achieve monthly, quarterly, and annual secondary sales targets.
- Ensure sell-out growth from retail counters in assigned territory.
- Track off-take vs primary sales and close gaps proactively.

Objective 2: Distributor & Channel Partner Management

Key Results : Manage and strengthen relationships with distributors, sub-distributors, and key retailers.

- Ensure optimal stock availability and correct product mix at distributor and retail level.
- Monitor distributor billing, collections, and credit adherence.

��� Resolve channel partner issues to ensure smooth secondary movement.

Objective 3: Retail Execution & Market Coverage

Key Results: Execute beat plans, outlet coverage, and market visits as per norms.

- Increase numeric and weighted distribution.
- Ensure product visibility, merchandising, and POS compliance.




- Drive recent outlet additions and category expansion at existing outlets.

Objective 4: Scheme & Promotion Implementation Market Intelligence & Reporting

Key Results :Collect and share market intelligence on competition, pricing, and new launches.

- Track secondary sales data, stock levels, and outlet performance.
- Maintain 100% accurate and timely reporting in CRM/SFA systems.
- Provide weekly and monthly sales forecasts
- Provide weekly and monthly sales forecasts.Implement company sales schemes, trade promotions, and visibility programs.
- Ensure proper communication and execution of schemes at distributor and retailer level.
- Monitor scheme effectiveness and provide market feedback.
- Prevent scheme misuse or leakages.

Sales Planning & Execution

Channel Management

Customer Orientation

Financial Acumen

Market Intelligence

Stakeholder Management

Result Orientation & Accountability

📌 Tsi/Tsm/Asm/Bdm (West Bengal)
🏢 Eastman Auto u0026 Power
📍 West Bengal