We are looking for an experienced Financial Services / Wealth Distribution leader to lead the Third Party Products business. The role will be responsible for driving revenue, AUM, product penetration and profitability across a diversified investment product portfolio.

The incumbent will own the overall product strategy, channel distribution, business development, revenue growth and stakeholder engagement across Retail, HNI, UHNI and NRI segments.

Key Responsibilities

1. Business & P&L; Management

1. Own the overall business strategy, revenue and profitability for the Third Party Products portfolio.
2. Drive AUM, revenue, activation and product penetration across identified customer segments.
3. Identify new revenue opportunities and develop strategies for sustainable business growth.
4. Monitor business performance against budgets and defined KPIs.

2. Product Management

1. Lead the distribution strategy for products such as:
2. Mutual Funds
3. Insurance
4. PMS
5. AIF
6. Unlisted Investments
7. Global Investing
8. SGB / Bonds
9. IPOs
10. Smallcase / Investment Solutions
11. Other emerging investment products
12. Evaluate market trends and identify opportunities to introduce relevant products.
13. Work closely with product partners and internal stakeholders to improve product proposition and customer experience.

3. Channel Management

1. Develop and execute distribution strategies across:
2. Branches
3. Relationship Managers
4. Dealing / PCG
5. Business Associates / Partners
6. Digital channels
7. Advisory
8. Drive channel activation, engagement and productivity.
9. Identify channel gaps and implement corrective strategies to improve product penetration.

4. NRI / GCC Business

1.



Develop and scale the NRI / GCC customer and business segment.
2. Drive acquisition, activation, AUM and revenue growth within the segment.
3. Build partnerships and distribution opportunities to expand the NRI business.

5. Digital & CRM

1. Drive digital adoption and customer engagement for investment products.
2. Develop CRM campaigns based on customer segmentation and analytics.
3. Leverage customer data and business insights to improve cross-sell, activation and retention.
4. Identify opportunities for automation and process digitization to improve productivity.

6. Sales & Revenue Growth

1. Partner with sales and distribution teams to create product-led revenue opportunities.
2. Develop campaigns and sales initiatives to improve product participation.
3. Track conversion, productivity and revenue metrics across channels.
4. Drive cross-selling and wallet-share expansion among existing customers.

7. Stakeholder & Partner Management

1. Build strong relationships with product manufacturers, AMCs, insurers, PMS/AIF providers and other investment partners.
2. Negotiate commercial arrangements and develop strategic partnerships.
3. Coordinate with Compliance, Risk, Operations, Technology, Product and Business teams for smooth execution.

8. Team Leadership

1.



Lead and develop a high-performing team across product, distribution and business development.
2. Set clear objectives and performance metrics for the team.
3. Coach and mentor team members to improve productivity and business outcomes.
4. Build a strong performance-driven culture.

9. Regulatory & Governance

1. Ensure all product distribution activities comply with applicable regulatory and internal policies.
2. Work closely with Compliance and Risk teams to ensure appropriate governance.
3. Maintain strong controls around product suitability, documentation and customer processes.

Key Performance Indicators

1. Revenue and P&L; growth
2. AUM growth
3. Product penetration
4. Customer acquisition and activation
5. Cross-sell / wallet share
6. Channel productivity
7. NRI/GCC business growth
8. Digital adoption
9. Product-wise revenue contribution
10. Cost optimization
11. Team productivity
12. Partner/vendor performance

Candidate Profile

1. Experience managing large multi-channel distribution networks.
2. Strong experience in Third Party Products / Wealth Products / Investment Solutions.
3. Solid understanding of Mutual Funds, Insurance, PMS, AIF, Unlisted Products, Global Investing and other investment products.
4. Experience working with Retail, HNI, UHNI and NRI/GCC customers will be preferred.
5. Strong commercial, negotiation and stakeholder-management skills.
6. Experience in leading and developing large teams.
7. Strong understanding of regulatory and compliance requirements within financial services.
8. MBA/PGDM or equivalent qualification preferred.

📌 Head Third Party Products (Mumbai)
🏢 Axis Direct
📍 Mumbai