Job Title: Ecommerce Marketing Program Manager

We are seeking an experienced Ecommerce Marketing Program Manager to lead our online marketing initiatives and drive growth in our digital sales channels. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance the customer journey, increase conversion rates, and maximize online revenue. This role involves collaborating with cross-functional teams including product development, sales, and customer service to ensure alignment in marketing efforts and brand messaging.

Key Responsibilities

- Develop and implement creative marketing programs to enhance online presence and drive traffic to ecommerce platforms.
- Analyze consumer behavior and market trends to identify opportunities for new campaigns and product offerings.
- Collaborate with content and creative teams to produce engaging online content that resonates with target audiences.
- Manage digital advertising campaigns across various channels including SEM, social media, and email marketing.
- Monitor, measure, and report on the performance of marketing initiatives, using data to guide decision-making and optimize campaigns.
- Oversee the usability and functionality of the ecommerce site to ensure a seamless user experience.
- Work closely with the sales team to align marketing strategies with business goals and objectives.
- Stay updated with the latest trends in ecommerce and digital marketing, implementing best practices within the organization.

Skills Required

- Proven experience in ecommerce marketing or digital marketing management.




- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management skills and ability to manage multiple projects simultaneously.
- Proficiency in digital marketing tools, SEO, PPC, email marketing, and social media advertising.
- Strong written and verbal communication skills, with the ability to collaborate effectively with various stakeholders.
- Knowledge of customer relationship management (CRM) systems and marketing automation tools.
- Creative thinking and problem-solving skills to develop innovative marketing strategies.

Tools and Technologies

- Google Analytics and other web analytics tools for performance tracking.
- Marketing automation platforms (e.g., HubSpot, Marketo).
- Content Management Systems (CMS) for website updates and maintenance.
- Ad platforms such as Google Ads, Facebook Ads, and other digital marketing channels.
- Collaboration tools such as Asana, Trello, or similar project management software.
- A/B testing tools to optimize marketing campaigns and web pages.

About the Role





The Ecommerce Marketing Program Manager will oversee the development and execution of comprehensive marketing strategies aimed at driving online sales and enhancing brand visibility. This role requires a strong focus on analyzing market trends, consumer behavior, and performance metrics to optimize campaigns effectively. Collaboration with cross-functional teams will be essential to align ecommerce initiatives with overall business objectives.

About the Team

You will be part of a dynamic and innovative marketing team that values creativity and data-driven decision-making. The team comprises professionals with diverse expertise in digital marketing, analytics, content creation, and SEO. A collaborative spirit and a shared goal of enhancing the customer experience will define your interactions with team members.

You are Responsible for

Creating and managing multiple ecommerce marketing campaigns across various channels to increase website traffic and conversion rates. Monitoring and analyzing key performance indicators to assess campaign efficacy and make data-informed adjustments. Collaborating with product and sales teams to ensure promotional strategies align with overall business goals.

To succeed in this role – you should have the following:

Experience in ecommerce marketing and a deep understanding of digital marketing techniques. Strong analytical skills to interpret data and drive strategic decision-making. Excellent communication and project management abilities to coordinate with various stakeholders and ensure timely execution of marketing plans. A proactive attitude toward staying updated on industry trends and consumer preferences.

📌 Ecommerce Marketing Program Manager (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram