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To develop and execute brand, marketing and communication initiatives through content strategy, digital marketing, employer branding, stakeholder engagement and agency management to strengthen brand visibility, customer engagement and business objectives.
- Develop and execute social media content strategies to enhance brand awareness, engagement and reach across digital platforms.
- Plan, create, and publish content aligned with brand positioning, campaign objectives and communication priorities.
- Manage agency relationships and ensure timely delivery of marketing campaigns, content assets and communication initiatives.
- Partner with HR and internal stakeholders to drive employee engagement, employer branding and internal communication programs.
- Ensure consistency of brand messaging and communication across customer-facing and employee-facing channels.
- Develop communication assets and campaigns to support brand-building, awareness and engagement objectives.
- Monitor campaign performance, audience engagement and digital metrics and recommend optimization initiatives.
- Support execution of marketing initiatives, events and brand campaigns to strengthen market visibility and brand recall.
Experience Range: 4 to 10 years
Qualifications: Graduate (Any Specialization)
Postgraduation: MBA or Degree in Marketing / Communications preferable