JD: Sales Officer

Location:
Kolkata Job Purpose:
• Meeting the territory’s sales (both volume & value) and collection targets.
• Form the vital link between the Company & its customers. Principal Accountabilities: Meeting the territory’s sales & collection targets:
• Breaking down zone targets into customer targets at the start of the month
• Visiting the customers as per the travel plan
• Booking orders when visiting the customers
• Checking stocks at customers place to confirm orders to be booked
• Providing order status information to customers
• Collecting cheques/DDs for collections
• Ensuring that customers pay as per pay term, hence, track payments on customer visits
• Sell complete product range
• Upgrade customers to premium product Creating a demand for the company’s products:
• Engaging with buying houses personnel for product specification
• Visiting the merchandisers, production team along with the regular purchase managers
• Carrying the product promotion materials and making it available for the key decision makers
• Organizing for product presentations and seminars Retaining existing customers:
• Regular visitations as per the travel plan
• Attending to customer queries promptly
• Ensuring supplies in time
• Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given
• Timely information about current products
• Sharing relevant product information on features, benefits, correct usage
• Maintain contacts in all relevant customer personnel in merchandising, design etc,



other than purchase. Prospecting for new customers in order to expand the customer base:
• Obtaining new customer information through various means as newspaper, customer referral, website etc.
• Visiting new customers
• Visiting uncovered areas in existing territory Market intelligence gathering:
• Collecting competition information on new product launches, product prices etc .. from trade
• Assessing competition share at customers
• Gathering information on customers receiving specific recognition awards from competition for turnover etc.
• Keeping regular tabs on competition activities like presentations, seminars etc..
• Gathering competition materials and tools from the customers and updating the decision makers Implementing the company’s market strategies at the grass root level:
• Implement price increase
• Initiate direct supplies wherever possible Offering coats sewing solutions:
• Ensuring a high level of customer service at the front line level in terms of product & technical information
• Proper product recommendations / Thread advisory
• Handling customer complaints quickly and efficiently, with minimum damage to the company’s image.
• Timely submission of relevant reports At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us

📌 Sales Officer (India)
🏢 Coats
📍 India