Marketing Manager – OTT, Entertainment & Digital Content Rusk Media | Mumbai, Maharashtra | On-site | 3–5 Years of Experience About Rusk Media Rusk Media is building the future of entertainment for the next generation. We create and distribute youth-first entertainment across the AVOD, SVOD and OTT ecosystem, combining original IPs, branded entertainment and compelling storytelling. Our portfolio includes Alright, Binge, LIT and Playground, with content reaching audiences across leading digital and OTT platforms.

About the Role
We are looking for a creative, analytical and execution-oriented Marketing Manager to drive marketing initiatives for Alright TV's original content portfolio, including microdramas, web series and long-form entertainment. The role involves planning and executing integrated marketing campaigns, driving content discovery and audience engagement, strengthening brand presence, and supporting the growth of Alright TV through innovative, data-driven marketing strategies. You will work closely with content, creative, digital, sales, partnerships and external agencies to take campaigns from ideation to execution and performance analysis. The ideal candidate combines strong marketing fundamentals with an understanding of digital-first businesses, entertainment, consumer behaviour and evolving content consumption trends.

Key Responsibilities
1. Marketing Strategy & Planning
• Develop and execute marketing plans aligned with business objectives, content priorities and audience growth targets.
• Translate audience insights, market trends and competitive intelligence into actionable marketing initiatives.
• Identify opportunities to strengthen Alright TV's brand presence and increase awareness of its original content.
• Plan marketing calendars and campaign priorities in coordination with internal stakeholders. 2. Integrated Campaigns & Content Launches
• Plan and execute end-to-end marketing campaigns for microdramas, web series and long-form entertainment.
• Develop go-to-market plans for new content launches,



including campaign concepts, audience targeting, communication and distribution.
• Coordinate campaigns across digital platforms, social media, influencer marketing, PR, partnerships and relevant offline channels.
• Work with creative and production teams to develop campaign assets, promotional content and audience-facing communication.
• Manage campaign timelines, deliverables and execution to ensure timely and effective launches. 3. Audience Engagement & Growth
• Identify opportunities to improve content discovery, awareness, engagement, viewership and repeat consumption.
• Analyse audience preferences, content consumption patterns and competitor activity to inform marketing decisions.
• Develop audience-focused campaigns and initiatives that connect entertainment content with relevant consumer segments.
• Collaborate with digital and performance marketing teams to improve campaign effectiveness and audience acquisition.
• Track emerging trends across entertainment, digital media, social platforms and youth culture to identify current marketing opportunities. 4. Campaign Performance & Budget Management
• Plan and manage marketing budgets, campaign spends and resource allocation.
• Define campaign objectives and KPIs, tracking metrics such as reach, engagement, viewership, acquisition and ROI.
• Analyse campaign performance and prepare reports with actionable insights and recommendations.
• Optimise ongoing and future campaigns based on performance data, audience feedback and business outcomes.
• Ensure effective utilisation of marketing resources while maintaining campaign quality and impact. 5.



Brand Partnerships & Stakeholder Management
• Collaborate with sales and partnerships teams on branded content integrations, sponsorships and co-marketing opportunities.
• Support the development of marketing campaigns that align advertiser objectives with content and audience interests.
• Coordinate with external agencies, vendors, creators and strategic partners to deliver campaign requirements.
• Work cross-functionally with content, creative, production, digital, PR and business teams to ensure smooth execution.
• Manage multiple projects simultaneously while maintaining clear communication, timelines and deliverables. What We're Looking For
• 3–5 years of relevant experience in marketing, integrated campaigns, consumer marketing or digital marketing, preferably in entertainment, OTT, media, digital-first businesses or consumer brands.
• A bachelor's degree in a relevant discipline; an MBA/PGDM in Marketing from a reputed institution would be an advantage.
• Demonstrated experience in planning and executing marketing campaigns, product or content launches, and audience engagement initiatives.
• Understanding of marketing fundamentals, campaign planning, consumer insights and brand communication.
• Experience working with digital and social media campaigns, creative teams, external agencies and cross-functional stakeholders.
• Ability to track campaign performance, interpret data and translate insights into actionable improvements.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines.
• Excellent communication, presentation, coordination and problem-solving skills.
• A proactive, hands-on and ownership-driven approach, with the ability to thrive in a fast-paced entertainment environment. Added advantage: Experience with OTT platforms, microdramas, web series, branded content, influencer marketing, entertainment IP launches or youth-focused brands.

📌 Marketing Manager (Mumbai)
🏢 Rusk Media
📍 Mumbai