Develop and execute customer lifecycle journeys Build automated campaigns for: WELCOME JOURNEYS, LEAD NURTURING, CONSULTATION BOOKING, CART ABANDONMENT ETC Create Customer segments based on purchase journey, Product Category, Customer Value, Frequency, Geography, Online Vs Offline customers Developing, managing and reporting personalised communication for every segment Plan and execute CRM campaigns across Email, SMS, WhatsApp, Push Notifications and Ensure campaigns are timely, personalized and aligned with brand positioning Build and optimize automation workflows including but not limited to lead nurturing, consultation reminders, and query follow-ups etc Maintain clean and secure customer data and work closely with Digital/Ecommerce and IT teams Track KPIs like email open rate, CTR, Conversion Rate, Delivery rate, Retention rate, Churn,



correct revenue from CRM etc Preparing and present periodic performance reports and presentation decks Anchor development of VIP customer programs, Loyalty initiatives, Referral programs, exclusive previews of collections, design er engagement program etc Collaborate closely with Markeing, retail sales, ecommerce, content and other teams Qualification: Bachelor’s degree in marketing, business, analytics or related field. Though not mandatory, MBA preferred Desired Skills and

Experience:
Min three years’ experience in working on any of the CRM platforms like HubSpot CRM, Web Engage, Mo Engage, Clever Tap etc. Solid analytical ability, Excellent communication skills, Customer-first mindset, Marketing automation expertise, Attention to detail, Data interpretation, Campaign planning •

📌 Customer Relationship Management Specialist (Gurugram)
🏢 Sarita Handa
📍 Gurugram