JOB DESCRIPTION
Head of Digital TransformationCompany Name: Cresurge Private Limited Industry: Musical Instruments / Music Retail

Location:
St. Mark’s Road, Shanthala Nagar, Ashok Nagar, Bengaluru

Experience:
1–2 Years

Salary:
₹80,000 – ₹1,00,000 per month Employment Type: Full time

About the Role
We are looking for a results-driven Head of Digital Transformation to lead website growth, e-commerce optimization, and digital product initiatives at Kadence. The ideal candidate will combine product thinking, data-driven decision-making, and growth marketing strategies to improve website performance, enhance customer experience, increase conversions, and drive online revenue. You will work closely with the Marketing, Design, Technology, Content, Sales, and Operations teams to identify growth opportunities and implement impactful digital solutions.

Key Responsibilities
1. Website Growth & Product Management
• Own and manage the website growth roadmap, focusing on conversions, engagement, retention, and revenue.
• Identify opportunities to improve Conversion Rate (CVR), Average Order Value (AOV), and repeat purchases.
• Analyze customer journeys and identify drop-offs across landing pages, product pages, cart, and checkout.
• Translate business requirements into product specifications, user stories, and actionable development tasks.
• Prioritize the website product backlog based on business impact and customer needs.
• Coordinate with developers, designers, and external technology partners to deliver website improvements. 2. Analytics & Customer Insights
• Use Google Analytics 4 (GA4), Google Search Console,



Microsoft Clarity, Hotjar, and similar tools to understand user behaviour.
• Monitor website traffic, conversion funnels, product performance, and customer engagement.
• Identify customer pain points through website analytics, reviews, feedback, and support queries.
• Prepare actionable insights and measure the impact of growth initiatives. 3. Conversion Rate Optimization (CRO) & Experimentation
• Plan and execute A/B tests across landing pages, product pages, navigation, offers, and checkout flows.
• Develop hypotheses, define success metrics, and evaluate experiment results.
• Identify and resolve friction points that prevent customers from completing purchases.
• Continuously test and optimize the website to improve usability and conversion rates. 4. E-commerce & Revenue Growth
• Collaborate with marketing and e-commerce teams to improve product listings, collections, campaigns, and landing pages.
• Enhance product discovery through search, filters, navigation, recommendations, and merchandising.
• Implement cross-selling, upselling, product bundles, and personalized recommendations.
• Monitor website performance during product launches, major campaigns, and promotional periods.




• Identify opportunities to increase online sales and overall website profitability. 5. User Experience & Website Optimization
• Improve website usability across desktop and mobile devices.
• Apply UX/UI principles to create a seamless and intuitive shopping experience.
• Collaborate with design and technology teams to improve website navigation and functionality.
• Ensure a consistent customer experience throughout the buying journey. Requirements
• 1–2 years of experience in Product Management, Growth Product Management, E-commerce, or Digital Product roles.
• Experience working with e-commerce websites or consumer-facing digital products.
• Strong understanding of Conversion Rate Optimization (CRO), customer funnels, and user journeys.
• Hands-on experience with GA4, Google Search Console, Microsoft Clarity, Hotjar, or similar tools.
• Understanding of A/B testing, experimentation, and data-driven decision-making.
• Ability to translate business requirements into clear product requirements and collaborate with design and development teams.
• Strong analytical, problem-solving, communication, and project management skills.
• Good understanding of UX/UI principles and mobile-first website experiences.
• A proactive mindset with a strong sense of ownership and accountability. What We’re Looking ForSomeone who can connect product, technology, customer experience, and business growth to transform our digital presence and build a high-performing e-commerce experience.
• Interested candidates can apply with their updated resume.

📌 Head of Digital Transformation (Navi Mumbai)
🏢 Kadence
📍 Navi Mumbai