Digital Marketing Executive – Social Media, Performance Marketing & SEO ? We're Hiring Join RiseUpp.com and Take Your Digital Marketing Career to the Next Level Are you passionate about digital marketing, love experimenting with campaigns, and enjoy turning creative ideas into measurable results? At RiseUpp.com, we're looking for a talented, creative and results-driven Digital Marketing Executive with 1–2 years of hands-on experience in social media marketing, performance marketing and SEO. If you enjoy creating engaging content, running high-performing campaigns, analysing data and discovering recent ways to grow a brand, we'd love to meet you ? Job Overview
• Position: Digital Marketing Executive
•

Experience:
1–2 years
•

Location:
HSR Layout, Bengaluru
• Work Mode: Work from Office
• Employment Type: Full-time
• Industry: EdTech / Online Higher Education
• Joining: Immediate joiners preferred ? About RiseUpp.comRiseUpp.com is an AI-powered marketplace for online higher education, upskilling and career growth, founded by IIT & IIM alumni. RiseUpp is the largest platform in the world for online higher education, upskilling and career growth, offering 12,000+ programmes from 500+ universities and institutions. Supported by Google for Startups and Microsoft for Startups, we're on a mission to help learners discover the right educational opportunities and achieve their career goals. ?

Key Responsibilities
1. Social Media Marketing
• Plan, execute and manage content across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.
• Develop engaging posts, reels, short videos and marketing campaigns to drive brand awareness and audience engagement.
• Manage social media calendars, content scheduling and campaign execution.
• Track engagement, reach, follower growth and other performance metrics.
• Identify emerging social media trends and implement creative growth ideas. 2. Performance Marketing
• Plan, launch, manage and optimise paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Execute lead-generation campaigns to attract prospective learners.
• Monitor campaign performance, analyse results and optimise targeting, creatives and budgets.
• Improve Cost Per Lead (CPL), conversion rates and overall marketing ROI.




• Conduct A/B testing across ad creatives, audiences, landing pages and campaign strategies.
• Track leads and conversions using relevant analytics and tracking tools. 3. Search Engine Optimisation (SEO)
• Execute on-page and off-page SEO activities to improve organic visibility and website traffic.
• Conduct keyword research, competitor analysis and content optimisation.
• Optimise website pages, blogs, meta titles, descriptions and internal linking.
• Work on SEO-driven content strategies to improve organic lead generation.
• Monitor SEO performance through Google Search Console, Google Analytics and SEO tools.
• Identify and implement opportunities to improve search rankings and website performance. 4. Content Marketing & Growth
• Collaborate with content creators, designers and video editors to develop effective marketing creatives.
• Support blog content, landing pages, email campaigns and other digital marketing initiatives.
• Research competitors, audience behaviour and emerging marketing trends.
• Experiment with new channels, campaign ideas and growth strategies.
• Work closely with sales and business teams to improve lead quality and conversion rates. 5. Analytics & Reporting
• Track and report key digital marketing metrics.
• Analyse campaign performance and provide actionable recommendations.
• Prepare regular reports covering leads, CPL, website traffic, social media engagement and campaign results.
• Use data-driven insights to continuously improve marketing effectiveness. ✅ Required Skills & Qualifications
• 1–2 years of practical experience in digital marketing.
• Hands-on experience managing social media platforms and creating engaging content.
• Working knowledge of Meta Ads Manager and Google Ads.
• Understanding of SEO fundamentals, keyword research and website optimisation.
• Familiarity with Google Analytics (GA4),



Google Search Console and digital marketing analytics.
• Good understanding of lead generation, campaign optimisation and conversion tracking.
• Creative thinking combined with a data-driven approach.
• Strong written communication and content development skills.
• Ability to manage multiple campaigns and work independently.
• Proactive attitude, ownership mindset and willingness to experiment and learn. ⭐ Good to Have
• Experience in EdTech, education or lead-generation businesses.
• Knowledge of Canva, basic video editing or creative development tools.
• Familiarity with email marketing and marketing automation.
• Experience with WordPress or other content management systems.
• Basic understanding of landing-page optimisation and conversion rate optimisation (CRO).
• Familiarity with AI-powered content creation and marketing tools. ? Why Join RiseUpp?Make a real impact: Work on live campaigns that directly contribute to business growth. Own your work: Take responsibility for campaigns, experiment with ideas and see measurable results. Learn across channels: Build hands-on experience in social media, paid advertising, SEO and growth marketing. Work with an ambitious startup: Be part of an IIT–IIM alumni-founded company building an AI-powered higher education platform. Grow professionally: Develop the skills and experience needed to progress into broader digital marketing and growth roles. ? What Success Looks Like
• Consistent growth in qualified leads through paid and organic channels.
• Improved advertising performance and optimised acquisition costs.
• Increased social media reach, engagement and audience growth.
• Improved organic search visibility and website traffic.
• Effective execution of digital marketing campaigns with measurable business outcomes. ? Ready to Grow With Us?If you have 1–2 years of digital marketing experience, enjoy combining creativity with analytics, and want to take ownership of exciting marketing initiatives, we'd love to hear from you Apply now through LinkedIn with your updated resume. Candidates are encouraged to share examples of campaigns, social media pages, SEO projects or other marketing work they have managed.
• Join RiseUpp. Create. Experiment. Optimise. Grow. ?

📌 Digital Marketing Executive (Bengaluru)
🏢 RiseUpp
📍 Bengaluru