About Us
Buyhatke is an AI-driven shopping intelligence platform helping consumers make smarter commerce decisions while saving time and money. We operate across shopping, travel, food, grocery, and other commerce categories, with a vision to build a consumer AI agent that simplifies how people discover, compare, and purchase products and services. As part of our growing offerings, Buyhatke also provides Gift Cards that can be redeemed across multiple online marketplaces and brands. We are now looking for an experienced professional to take ownership of and build Buyhatke’s gift-card business into the largest and most trusted gift-card processing platform in India, then expand globally over the next three years.

About the Role
This role owns the full business outcome: supply, partnerships, product, distribution, transaction processing, risk, customer experience, economics, and international expansion. The successful candidate will turn gift cards from a catalogue or discount product into a high-scale payments and commerce infrastructure business.

What You'll do
• Define and execute Buyhatke’s three-year gift-card strategy across consumer, corporate, rewards, affiliate, and embedded distribution channels.
• Build a differentiated processing platform covering catalogue management, pricing, inventory, issuance, delivery, redemption status, refunds, reconciliation, settlement, and reporting.
• Sign and grow relationships with brands, retailers, aggregators, issuers, payment partners, banks, fintechs, loyalty platforms, employers, and global distributors.
• Create a reliable supply and fulfilment network with high availability, competitive commercials, clear SLAs, and scalable operational controls.
• Make Buyhatke the preferred distribution layer for gift cards through its own products and third-party channels, including APIs and white-label integrations.
• Establish the operating model for fraud prevention, transaction monitoring, KYC/KYB, chargebacks, customer support, compliance, and partner risk.
• Own the P&L;, contribution margin, working capital, partner economics, pricing, and investment decisions for the business.
• Build a high-performing team across business development, product, engineering, operations, risk, finance, and customer experience.
• Lead international expansion market by market, beginning with the most attractive corridors,



use cases, and regulatory environments. Three-Year Outcomes The exact targets will be finalised with the CEO during the first 30 days. The role will be measured against a balanced scorecard such as:
• Market position
- Become a category leader in India and a credible global processing platform
• Scale
- Reach a large, repeatable annual processed value with strong month-on-month growth
• Network
- Build deep coverage across priority brands, categories, channels, and geographies
• Reliability
- Deliver industry-leading authorization, fulfilment, delivery, reconciliation, and support SLAs
• Economics
- Build durable contribution margins with disciplined partner and channel economics
• Distribution
- Power Buyhatke, enterprise clients, rewards programs, affiliates, and embedded partners
• Trust
- Maintain strong fraud loss, chargeback, compliance, and customer-resolution metrics
• Team
- Build the leadership bench and operating cadence required for global scale First Year Plan
• First 30 days: Diagnose and Choose
• Audit current gift-card revenue, margins, suppliers, product flows, technology, contracts, risks, and customer pain points.
• Map the market, competitors, white spaces, priority categories, and highest-value distribution channels.
• Produce a board-ready strategy with a clear wedge, target customer segments, business model, investment needs, and quarterly milestones.
• Days 31–90: Build the Foundation
• Close the highest-value supply and distribution partnerships.
• Define the target processing architecture, partner APIs, operational controls, and data model.
• Launch a single operating dashboard for processed value, revenue, margin, fulfilment, fraud, refunds, support, and partner performance.
• Hire the first critical team members and establish weekly business reviews.
• Months 4–12: Prove Repeatable Scale
• Deliver a materially stronger gift-card product and partner experience.




• Launch repeatable B2B and embedded distribution motions.
• Improve availability, fulfilment speed, reconciliation accuracy, and resolution times.
• Prove healthy unit economics in the initial segments before committing to international expansion.
• Present a validated Year 2 and Year 3 expansion plan with quantified market and investment priorities.

Requirements:
• 10+ years of experience in gift cards, payments, fintech, ecommerce, loyalty, rewards, marketplaces, or a closely related business.
• Demonstrated ownership of a scaled P&L;, transaction business, platform, or major revenue line.
• Solid record of building partnerships with brands, issuers, aggregators, banks, fintechs, enterprises, or distribution platforms.
• Comfortable operating across strategy and execution: negotiating a contract in the morning, reviewing a product funnel in the afternoon, and resolving an operational incident when required.
• Deep understanding of transaction economics, settlement, reconciliation, fraud, chargebacks, refunds, compliance, and working capital.
• Experience launching or scaling APIs, platform products, B2B2C distribution, or embedded commerce is highly valuable.
• International experience or a strong understanding of cross-border payments and market entry is preferred.
• Exceptional written and verbal communication, structured thinking, commercial judgement, and bias for action.
• Entrepreneurial energy: willing to build the function, recruit the team, and create operating processes from first principles. What Success Looks Like After 12 months, Buyhatke should have a clear category strategy, a reliable processing and operations backbone, a strong supply network, repeatable distribution channels, measurable unit economics, and a team capable of scaling the business. After three years, Buyhatke should be recognised by brands and distribution partners as one of the most trusted and commercially valuable gift-card processing platforms serving India and global markets. Why This Role This is a zero-to-one and scale-up leadership opportunity with direct access to the founders. You will shape a new business at the intersection of commerce, payments, rewards, and infrastructure and have the mandate to build the category rather than manage an existing playbook.

📌 Head of Gift Cards (Bengaluru)
🏢 Buyhatke
📍 Bengaluru