About Marketing LabMarketing Lab is a performance-driven digital marketing agency specialising in scaling D2C and eCommerce brands through data-backed strategies, creative innovation, and result-oriented marketing solutions. We work with leading brands to drive measurable business growth through performance marketing, customer acquisition, and conversion optimization. We are looking for an experienced Performance Marketing Manager to lead our media buying team, oversee the performance of multiple client accounts, and drive sustainable revenue growth.

About the Role
As a Performance Marketing Manager, you will be responsible for the overall performance, growth, and strategic direction of a portfolio of client accounts. The role requires strong expertise in Meta Ads, proven experience in scaling D2C/eCommerce brands, and the ability to lead a team of performance marketers. The ideal candidate should possess strong analytical capabilities, strategic thinking, leadership skills, and a proactive approach to problem-solving.

Key Responsibilities
1. Performance Marketing & Portfolio Management
• Lead and oversee performance marketing campaigns across multiple D2C and eCommerce accounts.
• Take ownership of portfolio-level KPIs, including revenue, ROAS, CAC, CPA, and overall campaign profitability.
• Ensure accounts consistently achieve agreed performance targets.
• Monitor campaign performance, identify potential challenges, and implement corrective strategies.
• Conduct regular account audits and performance reviews to identify optimisation opportunities.
• Ensure effective budget allocation and consistent performance across client accounts. 2. Campaign Strategy & Business Growth
• Develop and implement comprehensive performance marketing strategies aligned with client business objectives.
• Drive account growth through strategic budget scaling, audience optimisation, and creative experimentation.
• Identify opportunities to increase revenue while maintaining acquisition efficiency and profitability.
• Lead campaign testing initiatives across audiences, creatives, placements, and funnel strategies.
• Analyse campaign data to identify trends, growth opportunities, and areas for improvement.
• Collaborate with creative, content, and other internal teams to improve campaign effectiveness.




• Stay updated with platform developments, industry trends, and performance marketing best practices. 3. Team Leadership & Development
• Lead, mentor, and manage a team of performance marketers and media buyers.
• Establish clear performance expectations and ensure accountability for assigned accounts.
• Conduct regular team reviews to assess performance, challenges, and opportunities.
• Provide strategic guidance on campaign optimisation, troubleshooting, and scaling.
• Identify training needs and support the professional development of team members.
• Improve team efficiency, execution quality, and decision-making capabilities.
• Foster a culture of ownership, collaboration, and continuous improvement. 4. Client Relationship Management
• Manage strategic communication with clients regarding campaign performance, growth plans, and business objectives.
• Build and maintain strong client relationships through transparent communication and consistent performance.
• Lead performance review meetings and present actionable insights and recommendations.
• Proactively address client concerns and resolve performance-related escalations.
• Identify opportunities to strengthen client relationships and improve long-term retention.
• Ensure client expectations are aligned with campaign strategies and deliverables. 5. Process Improvement & Strategic Ownership
• Develop and improve processes for campaign monitoring, reporting, optimisation, and account management.
• Identify operational inefficiencies and implement solutions to improve productivity and execution quality.
• Ensure timely identification and resolution of campaign performance issues.
• Establish structured testing, reporting, and performance review frameworks.
• Drive accountability across the team for campaign results, timelines, and deliverables.




• Contribute to broader business growth through strategic recommendations and operational improvements. Required Qualifications & Skills
• Minimum 5 years of hands-on experience in Performance Marketing.
• Advanced expertise in Meta Ads is mandatory, including campaign strategy, optimisation, budget management, and scaling.
• Proven experience managing and scaling D2C/eCommerce brands.
• Demonstrated ability to manage multiple client accounts and significant advertising budgets.
• Solid understanding of performance metrics, including ROAS, CAC, CPA, CTR, CPC, CVR, AOV, and MER.
• Experience developing full-funnel advertising strategies, including prospecting, retargeting, and customer acquisition.
• Strong analytical skills with the ability to translate campaign data into actionable business strategies.
• Prior experience leading, mentoring, or managing a team of performance marketers.
• Excellent communication, stakeholder management, and presentation skills.
• Strong organisational, decision-making, and problem-solving abilities.
• Ability to work independently, manage multiple priorities, and take ownership of business outcomes. Preferred Qualifications
• Hands-on experience with Google Ads, including Search, Shopping, Performance Max, and Display campaigns.
• Experience managing advertising campaigns across marketplaces such as Amazon, Flipkart, Blinkit, Zepto, or Swiggy Instamart.
• Previous experience working in a digital marketing or performance marketing agency.
• Familiarity with GA4, Google Tag Manager, Shopify Analytics, and other marketing analytics tools.
• Understanding of conversion rate optimisation, landing page performance, and creative testing strategies. Key Performance Indicators (KPIs)Success in this role will be evaluated based on:
• Achievement of portfolio-level revenue and ROAS targets.
• Consistent revenue growth and successful scaling of client accounts.
• Campaign performance stability and acquisition efficiency.
• Client satisfaction, retention, and effective relationship management.
• Team performance, productivity, and professional development.
• Quality and effectiveness of strategic initiatives and growth experiments.
• Proactive problem-solving, operational improvements, and overall portfolio ownership.

📌 Performance Marketing Manager (Pune)
🏢 Marketing Lab
📍 Pune