Company Description JusPncorp India Private Limited is a Farmer Production Company committed to connecting local farming communities with wider markets. The company empowers farmers by providing resources, technology, and fair trade opportunities that help them grow sustainably and profitably. JusPncorp specializes in sourcing high-quality rice, spices, dry fruits, and dal directly from trusted farmers, ensuring products are fresh, authentic, and responsibly produced. By working with JusPncorp, partners and customers support a more resilient agricultural ecosystem and healthier choices for consumers. The organization is driven by impact, transparency, and long-term value for both farmers and the marketplace. Role Description This is a full-time, on-site Co-Founder (Chief Marketing Officer) role based in Coimbatore. The Co-Founder CMO will design and lead the overall marketing vision and strategy, positioning JusPncorp as a trusted brand in farmer-centric supply chains and sustainable food products. Day-to-day responsibilities include developing branding and go-to-market plans, overseeing digital and offline campaigns, managing social media presence, and building robust market partnerships across retail, B2B buyers, and export opportunities. The role involves conducting market research, identifying growth channels, aligning pricing and promotion strategies, and ensuring consistent storytelling that reflects the company’s mission and values. The Co-Founder CMO will collaborate closely with other founders on business planning, revenue growth,



and strategic decisions, while leading and mentoring a small marketing team as the organization scales. Qualifications
• Strong marketing strategy and brand development skills, with experience in positioning mission-driven or FMCG/agri-based products in competitive markets.
• Experience in digital marketing channels, including social media management, performance marketing, content marketing, and basic analytics for campaign optimization.
• Ability to conduct market research, analyze customer and competitor insights, and translate findings into actionable marketing plans and campaigns.
• Skill in communication, storytelling, and stakeholder engagement, including working with farmers, buyers, partners, and internal teams.
• Proven experience in leading or co-founding a venture, or holding senior marketing leadership roles with responsibility for growth and revenue outcomes.
• Comfort working on-site in Coimbatore with regular field visits to farming communities and market partners as needed.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or specialized certification in marketing or agribusiness is an advantage.
• Background or strong interest in agriculture, food supply chains, sustainability, or rural development is highly beneficial.
• Demonstrated ability to work collaboratively, make data-informed decisions, and build a high-performance, values-driven culture.

📌 Co- Founder (Coimbatore)
🏢 Juspncorp India Private
📍 Coimbatore