Company Description Kasturi is a growing food brand in Odisha, specializing in authentic local staples such as chhatua, millet and whole wheat atta. The company is committed to preserving traditional flavors while ensuring consistent quality and freshness for everyday consumers. It's been more than 3decades of focus on building trust through reliable sourcing, careful processing, and transparent practices. Team members join a mission-driven organization that values commitment and skill development. Role Description The Brand Manager role at Kasturi Foods is a full time, on-site position based in Bhubaneswar. The Brand Manager will oversee brand strategy, positioning, and messaging to strengthen Kasturi’s presence in the regional market. Day-to-day responsibilities include planning and executing marketing campaigns, managing social media and other communication channels, coordinating packaging and promotional materials, and ensuring consistent brand identity across all touchpoints. The role also involves conducting market research, analyzing customer feedback and sales data, collaborating with sales and distribution teams, and identifying opportunities for brand partnerships and community outreach. The Brand Manager will work closely with leadership to set brand objectives,



monitor performance, and support new product launches. Qualifications
• Strong brand management, marketing strategy, and product positioning skills, with experience in developing and executing consumer-facing campaigns.
• Proficiency in digital marketing, social media management, and content creation to drive brand awareness and engagement.
• Ability to conduct market research, analyze data, and translate insights into actionable brand and marketing plans.
• Excellent communication, storytelling, and collaboration skills to work effectively with cross-functional teams and external partners.
• Attention to detail in packaging, visual branding, and messaging, with a good sense of local culture and consumer preferences in Odisha.
• Relevant experience in FMCG or food and beverage brands is preferred; familiarity with regional markets and traditional food products is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Bhubaneswar, manage multiple projects, and adapt in a fast-paced, growth-oriented environment.

📌 Brand Manager (Bhubaneswar)
🏢 Kasturi Foods
📍 Bhubaneswar