Role: Senior Marketing Executive

Location:
Gurugram / Hybrid (2 days work-from-home per month)

Job Type
Full-time About inme: For over 30 years, inme has helped more than 120,000 children discover themselves through outdoor learning, adventure, and life skills. In a world where childhood is increasingly shaped by screens, inme creates real-world experiences that build confidence, resilience, independence, and friendships that last a lifetime. We are looking for a dynamic and creative Marketing Executive who believes in this mission and can help us connect with and inspire more families across India. What You Will Be Doing: 1. Campaign Execution
• Support the planning and execution of marketing campaigns for inme programs.
• Coordinate with designers, video editors, and agencies to produce high-impact marketing assets.
• Ensure end-to-end campaign delivery across digital and offline touchpoints on schedule.
• Plan, segment, write, and execute targeted email marketing campaigns. 2. Social Media & Digital Marketing
• Manage and scale inme’s social presence across Instagram, Facebook, YouTube, and LinkedIn.
• Build, maintain, and execute structured monthly content calendars.
• Collaborate with the creative team to produce high-engagement reels, program testimonials, and brand stories.
• Continuously track engagement metrics and optimise content distribution. 3. Website & Lead Generation
• Maintain and update website content and campaign landing pages.
• Drive marketing initiatives focused on inbound inquiry generation and program registrations.
• Track, qualify, and monitor leads funnelling from paid and organic digital campaigns. 4. Partnerships & Collaborations
• Identify and support brand collaborations and strategic alliances.




• Assist in executing co-marketing initiatives and school/corporate outreach partnerships. 5. Content & Storytelling
• Craft authentic stories, explorer testimonials, and thought leadership pieces reflecting the inme philosophy.
• Direct and coordinate with photographers and editors for field footage, program assets, and recap reels. 6. Analytics & Reporting
• Monitor key performance indicators across campaigns, channels, and funnels.
• Prepare actionable reports covering reach, engagement, conversion rates, and ROI. Skills & Qualifications
• 3–4 years of hands-on experience in brand marketing, digital marketing, or campaign management.
• Proven track record in organic social media growth and content distribution.
• Robust written, verbal, and visual storytelling communication skills.
• Demonstrated ability to coordinate seamlessly across cross-functional teams, agencies, and freelancers.
• Hands-on proficiency with marketing tools (Meta Ads Manager, Google Analytics 4, email marketing platforms/automation tools).
• Genuine interest in outdoor education, youth development, or experiential learning is a major plus. Personal Traits We Value
• Creative thinker with an eye for detail and compelling storytelling.
• Highly organised, process-driven, and proactive with deadlines.
• High ownership mindset with enthusiasm for youth impact.
• Analytical mindset with an interest in data-backed decision-making.
• Note: Please review the role requirements carefully. We kindly request that only candidates who meet the qualification criteria and experience level apply.

How to Apply
• Interested candidates are invited to share their updated CV (and portfolio/work samples, if applicable) with Amba at [email protected]

📌 Senior Marketing Executive (Gurugram)
🏢 Inme Learning
📍 Gurugram