Brillare International
· United States launch
• Brand
- Brillare, Emami’s plant-based skilled haircare brand
• Market
- United States first; the United Kingdom may follow The role Run the creator programme that launches Brillare in the United States, and the social channels it feeds. Build Brillare's Internaltional Instagram and Facebook from zero and run the creator program that feeds it with video. Brillare is an Emami haircare brand launching in the US on Amazon and Shopify. What success looks like
• First 30 days: A shortlist of 150 US creators across hair types; brief, contract and usage-rights templates in place; the claims checklist signed off; Instagram and TikTok accounts live.
• First 90 days: 40 or more creators active, 60 or more usable videos delivered, and at least 10 of them running in paid ads.
• Every month: Usable videos delivered, cost per usable video, the share of videos that go on to run in ads, on-time delivery, and zero claims or disclosure breaches. What you will do Creators (50%)
• Build a bench of US haircare creators, mostly nano and micro (1,000 to 100,000 followers), across straight, wavy, curly and coily hair and across thinning, shedding and scalp concerns.
• Run the full cycle yourself: shortlist, negotiate (gifted, flat fee or affiliate commission), brief, ship product, chase delivery and arrange payment.
• Secure written usage rights for every video, for a stated term, covering paid ads (including partnership and Spark Ads), Amazon listings and Brand Store, and our website.
• Bring the best creators into the TikTok Shop affiliate programme and Amazon’s creator programmes, so their videos earn commission on sales rather than a flat fee.
• Keep one creator tracker: rates, deliverables, results and usage-rights expiry dates. Social (35%)
• Launch and run Brillare US on Instagram and TikTok: 4 to 5 feed posts,



3 to 5 Reels or TikToks and daily Stories each week. Facebook runs as the page behind our ads and for community replies.
• Edit creator footage into Reels, TikToks and ad cut-downs yourself: hooks, captions, 9:16 and multiple lengths.
• Answer comments and DMs within one US business day. Pass any product complaint or skin or scalp reaction to customer service the same day. Learning loop (15%)
• Send a weekly one-page report: videos delivered, cost per usable video, which videos the ads team scaled, and what to brief next.
• Pass the strongest videos to the performance marketing team, and the recurring questions and complaints from comments to the product and Amazon teams. Rules that are not negotiable
• Claims. Use only our approved claims list, which describes how hair looks and how the scalp feels. Never say stops hair loss or treats dandruff.
• Approval. Check every creator script and video before it goes live, and keep a record of what you approved.
• Disclosure. Every paid, gifted or affiliate post is clearly labelled as the FTC requires: #ad or the platform’s paid-partnership label at the start of the caption, and said or shown in the video itself.
• Reviews. Never offer creators or customers payment, free product or any reward for an Amazon review or rating. Amazon bans it and the FTC fines it.
• Age. Work only with creators aged 18 or over. What you bring Must have
• At least 50 creators managed end to end in the last two years, with briefs you wrote and the videos you got back.
• Written English that US creators reply to: clear, warm and fast.
• Comfort with numbers: you track cost per video and which videos earn their keep, not just likes.
• Willingness to work the US overlap hours at times Nice to have: a US beauty or haircare launch, TikTok Shop affiliate experience, creator tools (Aspire, GRIN, Captiv8), basic Meta Ads and Spark Ads

📌 Social Media (Ahmedabad)
🏢 Brillare Science
📍 Ahmedabad