Company:Shipra Fashion × Fab Zone Joint Venture Role: Performance Marketing Specialist Monthly

Salary:
₹20,000 Work Mode: Work from Home for the First 3 Months

Experience:
Experienced professionals only Industry: Fashion E-commerce | Ethnic Wear

About the Role
We are looking for an experienced, results-driven Performance Marketer who can help scale sales and revenue for our ethnic wear e-commerce business. Our goal is to increase online sales, improve customer acquisition, optimise advertising expenditure, and build sustainable growth through paid advertising, digital marketing, and organic marketing strategies. We are specifically looking for candidates who have hands-on experience marketing fashion, apparel, ethnic wear, or other e-commerce brands**. This is not an entry-level position. Applicants must have practical experience managing campaigns, analysing performance data, and delivering measurable business results.

Key Responsibilities
- Performance Marketing: Plan, execute, and optimise paid advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads, and other relevant advertising platforms.
- Revenue Growth: Drive online purchases, improve conversion rates, increase average order value, and scale profitable customer acquisition.
- Campaign Optimisation: Monitor ROAS, CPA, CAC, CTR, CPC, CPM, conversion rates, and other critical performance metrics.
- E-commerce Analytics: Work with GA4, Meta Pixel, Conversions API, Google Tag Manager, and relevant tracking and attribution tools.
- Audience Strategy: Develop audience segmentation, retargeting, remarketing, lookalike audiences, and customer acquisition strategies.
- Creative Strategy: Collaborate on ad creatives, product videos, UGC, copywriting, hooks, offers, and A/B testing to improve campaign performance.
- Organic Marketing: Develop strategies for organic Instagram growth, SEO, content marketing,



social media engagement, and organic traffic acquisition.
- Digital Marketing: Identify additional growth opportunities through influencer marketing, affiliate marketing, email marketing, WhatsApp marketing, and customer retention campaigns.
- Reporting: Prepare regular performance reports, analyse campaign profitability, and recommend actionable improvements.
- Budget Management: Allocate advertising budgets effectively and focus on profitable, sustainable revenue growth. Required Skills and Qualifications
- Demonstrable qualified experience in performance marketing for e-commerce businesses, preferably in fashion, apparel, ethnic wear, or lifestyle brands.
- Strong hands-on expertise in Meta Ads Manager and Google Ads.
- Practical understanding of e-commerce conversion funnels, attribution, tracking, and analytics.
- Ability to interpret campaign data and make decisions based on business outcomes rather than vanity metrics.
- Knowledge of GA4, Meta Pixel, Conversions API, Google Tag Manager, and conversion tracking.
- Experience with A/B testing, audience research, retargeting, landing-page optimisation, and creative testing.
- Strong understanding of SEO, organic social media, content marketing, and other digital growth channels.
- Ability to demonstrate previous campaign results through a portfolio, case studies, or verifiable performance metrics.



Who Should Apply? We are looking for someone who understands that performance marketing is not simply about running advertisements—it is about generating measurable sales, profitable customer acquisition, and long-term business growth. Candidates who have independently managed e-commerce campaigns, understand fashion consumers, and can explain their previous results will be prioritised. Freshers and candidates without relevant hands-on experience should not apply. Compensation and Work Arrangement
-

Salary:
₹20,000 per month.
- Work from Home: Available for the first three months.
- Work Arrangement After Three Months: To be discussed and confirmed during the hiring process.
- Joining: As mutually agreed.

How to Apply
Interested candidates should apply through LinkedIn with: 1. An updated CV or résumé. 2. A brief summary of relevant e-commerce performance marketing experience. 3. Examples of previous campaigns, including ad spend, revenue generated, ROAS, CPA, or other measurable results, wherever disclosure is permitted. 4. The advertising platforms and analytics tools they have worked with. Please apply only if you have relevant professional experience and the technical expertise required to manage campaigns independently. Join Shipra Fashion × Fab Zone and help us build a high-performing, scalable ethnic wear e-commerce business. #Hiring #PerformanceMarketing #EcommerceJobs #DigitalMarketing #MetaAds #GoogleAds #FashionEcommerce #GrowthMarketing My recommendation: When publishing this on LinkedIn, use the title Performance Marketing Specialist – E-commerce (Fashion & Ethnic Wear). It attracts more relevant applicants than the generic title “Performance Marketer.” To screen candidates effectively, prioritise those who can demonstrate actual e-commerce sales results, campaign profitability, and experience with conversion tracking—not just certificates or social media management experience.

📌 Performance Marketer ₹20k per month (Gurugram)
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📍 Gurugram