Job Responsibilities
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• Develop and execute performance marketing strategies to generate quality leads and achieve business objectives.
• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max (PMax), YouTube, Demand Gen, and Remarketing.
• Manage campaign budgets, bidding strategies, audience targeting, and keyword planning to maximize ROI.
• Monitor and optimize key performance metrics, including CPL, CPA, conversion rate, lead quality, and cost per admission.
• Conduct keyword research, competitor analysis, audience analysis, and search intent research.
• Develop and test ad copies, creative assets, landing pages, and campaign structures to improve performance.
• Set up and troubleshoot conversion tracking using Google Ads, GA4, and Google Tag Manager.
• Analyze campaign performance and identify opportunities to improve lead-to-application and lead-to-admission conversion rates.
• Coordinate with SEO, content, creative, website, and CRM teams to improve campaign effectiveness.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Lead campaign planning, forecasting, budget allocation, and performance reviews.
• Stay updated on Google Ads features, automation, AI-powered campaign optimization, and industry trends.



Required Skills
• 4–6 years of hands-on experience in Google Ads and performance marketing.
• Proven experience managing high-budget lead generation campaigns.
• Robust expertise in Search, Display, PMax, YouTube, Demand Gen, and Remarketing campaigns.
• Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking.
• Strong understanding of attribution, bidding strategies, audience segmentation, and funnel optimization.
• Advanced knowledge of Excel/Google Sheets and campaign reporting.
• Experience with Looker Studio or other performance dashboards is preferred.
• Excellent analytical, communication, problem-solving, and team coordination skills.
• Experience in education marketing, university admissions, or multi-location lead generation will be an advantage.
• Key Performance Indicators (KPIs)
• Achievement of monthly lead and conversion targets.
• Reduction in CPL and cost per admission.
• Improvement in lead quality and conversion rates.
• Campaign ROI and productive budget utilization.
• Growth in qualified enquiries, applications, and admissions.
• Accurate conversion tracking and performance reporting.
• Continuous campaign testing and optimization.

📌 Sr. Google Ads Specialist (India)
🏢 Tantraedu
📍 India