GetDigiCompanion is a rapid-growing B2B SaaS platform that empowers local Indian retail merchants and service providers to take their businesses online in minutes. We provide local shops with their own AI-powered website, marketplace syncing, and an automated social media engine. We are currently launching our aggressive ground and digital campaign across Tamil Nadu and need a digital growth expert to drive our online brand presence. The Role:We are looking for a highly creative and data-driven Social Media Marketing Specialist to own the online customer acquisition engine for GetDigiCompanion. You will not just be posting generic graphics; you will be executing our 3-part growth playbook to acquire local B2B merchants. You will manage our internal brand channels, script high-retention Reels in Tanglish, build authority through educational Carousels, and manage local influencer collaborations to drive app sign-ups. You will also oversee the delivery of social media content for our premium "Basic" and "Pro" tier merchant clients.

Key Responsibilities
• Content Strategy & Execution: Own the daily content calendar for GetDigiCompanion’s social channels (Instagram, Facebook, YouTube Shorts). Write engaging, 5-part retention scripts for Reels and design educational Carousels targeting the pain points of local shop owners.
• Community & "Comment-First" Networking: Actively engage with the local business community online. Spend time daily leaving high-value, insightful comments on regional wholesale, retail, and business news pages to drive organic profile visits.
• Influencer Collaborations: Identify and partner with local Tamil micro-influencers, business coaches, and retail vloggers to promote the GetDigiCompanion platform to regional audiences.
• Paid Ads & Customer Acquisition: Assist in launching and monitoring geo-targeted Meta (Facebook/Instagram)



and Google Ads designed specifically to drive app downloads and merchant sign-ups in tier-2 and tier-3 cities.
• Client Social Oversight: Work closely with the editing team and our AI tools to ensure that content being generated for our "Basic" and "Pro" tier merchants is high-quality, culturally relevant, and posted on time.
• Performance Tracking: Analyze weekly metrics (Watch Time, Saves, Shares) to determine what content converts viewers into app users, and pivot the strategy accordingly. What We Are Looking For:
•

Experience:
1–3 years of proven experience in social media management, digital marketing, or content creation (Experience marketing B2B SaaS, local business tools, or fintech is a massive plus).
• Language

Skills:
Fluent in conversational Tamil (Tanglish) and English. You must know how to write engaging, natural-sounding hooks that appeal to a local Tamil Nadu shopkeeper, not a corporate executive.
• Algorithm Expertise: Deep understanding of how the 2026 Instagram Reels and YouTube Shorts algorithms work (focusing on retention, watch time, and "Sends per reach").
• Design & Video Basics: Proficiency in tools like Canva, CapCut, or basic video editing to quickly mock up Carousels and assemble short-form video content.
• Hustler Mentality: You don't wait for viral moments; you manufacture them through rigorous testing and community engagement. Why Join Us?
• Build from Scratch: You will be the foundational digital voice of a platform that is digitizing local commerce across India.
• AI Exposure: You will get hands-on experience utilizing cutting-edge AI video and generative AI marketing pipelines.
• Career Growth: As our user base and marketing budgets scale, this role naturally tracks toward a Digital Marketing Lead or Head of Growth position.

How to Apply
• Please send your resume, a link to a social media page you have grown/managed, and a quick 3-sentence local language pitch on how you would sell our app to a local brands owner via an Instagram Reel to [email protected]

📌 Social Media Marketing Specialist (India)
🏢 GetDigiCompanion
📍 India