HIRING: Performance Marketing Manager | Google Ads, Meta Ads 5-8 YOE | 4 Positions | Mumbai
- In-Office (5 Days) | US D2C Brands We're building a central Growth Team in Mumbai for a self-funded, profitable D2C group selling direct to consumers in the US. Multiple consumer brands at different price points, in-house manufacturing, no VC pressure to buy growth at any cost. This is a hands-on Individual Contributor role
- but not a button-pushing role. Platforms automate bidding, placements, even targeting. Your job is to understand the customer, decide what to say, and tell real growth from noise. The Role: You will own paid acquisition for one or more US brands, primarily Meta, Google, TikTok, Pinterest.
What You'll Do
• Plan, run and scale paid campaigns on Meta + Google (Search, Shopping, PMax) with clear hypotheses behind every change
• Identify and test new acquisition channels beyond Meta/Google
• Judge creative on what it does for the campaign
- hook, message, offer. Brief creative team on what to make next and why
• Think deeply about audiences
- who you're reaching, who you're paying to reach again, and what that does to reported results
• Separate cause from correlation
- question platform-reported ROAS, use blended metrics, holdouts & simple incrementality tests to find real drivers
• Use Shopify + analytics data alongside ad platform data to understand customers, not just campaigns
• Share learnings across brands
- so one brand's win becomes another's starting point What We're Looking For:
• 5+ years in performance marketing with significant budgets on Meta & Google
• Strong D2C / E-commerce background
- in-house or agency
• Hands-on with Shopify, GA4 / analytics tools, and advanced spreadsheets
• Robust creative strategy sense
- can evaluate hooks, messaging, offers and brief creative teams effectively
• Working understanding of marketing attribution, incrementality testing, and blended ROAS
• Analytical mindset
- asks why a number moved before acting on it
• Excellent written English
- you'll work closely with US-based colleagues
• Willingness to work with some US overlap, typically until 12 AM IST Preferred: Experience with US markets, considered-purchase products, jewelry/luxury, or Shopify stores. Details:
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Location:
Mumbai
- In-Office, 5 Days
• Type: Full-time, IC role, reports to Head of Growth
• Hours: Some US overlap (not later than 12 AM IST)
• Openings: 4 Interview Process
- 2 Rounds: R1
- Technical: Channel understanding & deep dive into past campaigns R2
- Business round with Growth Head: Translating data into strategy & business impact If you love figuring out what actually drives revenue and not just what the dashboard says
- DM me with your best 2 campaign wins. Referrals welcome ? Contact for Details: PJ Aravind Babu +91 (phone hidden) / (phone hidden)
[email protected] / PJ.
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📌 Performance Marketing Manager | Google Ads, Meta Ads | 5 to 8 Years exp Only Mumbai Locals
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