Job Description
Branding & Marketing Officer Company: Kefilo Position: Branding & Marketing Officer Engagement Type: Equity-Based Founding Team Role

Location:
Bhubaneswar, Odisha Work Mode: In office/Hybrid Commitment: Approximately 20–25 hours per week About Kefilo Kefilo is a NutritionTech and personalized wellness transformation company focused on functional nutrition, preventive wellness, gut health, and sustainable lifestyle improvement. We integrate nutrition, fitness, mental wellness, technology, and personalized 90-day transformation programs to deliver measurable wellness outcomes. Our long-term vision is to develop a Nutrition Intelligence Engine and Dark Factory for Food—combining nutrition science, data analytics, intelligent food manufacturing, and personalization to create scalable, technology-driven wellness solutions. We are looking for a Branding & Marketing Officer who can take ownership of brand building, marketing execution, customer acquisition, and growth initiatives while helping Kefilo establish a strong position in the premium wellness market. Key Roles & Responsibilities1. Brand Strategy & Positioning
• Develop and execute Kefilo’s brand strategy, positioning, messaging, and differentiation in the NutritionTech and personalized wellness market.
• Build a consistent brand identity across digital platforms, marketing materials, packaging, campaigns, and customer touchpoints.
• Communicate Kefilo’s unique value proposition beyond conventional meal delivery by highlighting personalized nutrition, 90-day transformations, functional food, and technology-driven wellness.
• Strengthen brand credibility through customer transformation stories, expert insights, testimonials, and evidence-based communication.
• Marketing Campaigns & Content Development
• Plan and execute integrated marketing campaigns across Instagram, LinkedIn, YouTube, and other relevant channels.
• Coordinate content strategy, reels, educational videos, founder-led content, blogs, creative assets, and promotional campaigns.
• Develop content calendars and ensure consistent, high-quality communication aligned with Kefilo’s brand identity.
• Collaborate with designers, content creators, influencers, nutrition experts, and external agencies to execute campaigns.
• Customer Acquisition & Growth Marketing
• Develop marketing strategies to attract and convert premium customers, including professionals, entrepreneurs, corporate teams, and wellness-conscious communities.
• Design and optimise lead-generation campaigns, landing pages, conversion funnels, referral programs, and customer engagement initiatives.




• Identify suitable digital and offline channels to improve customer acquisition, retention, and repeat purchases.
• Track campaign performance, lead quality, conversion rates, acquisition costs, and return on marketing investment.
• Partnerships & Market Development
• Build partnerships with corporates, professional communities, clubs, residential communities, educational institutions, healthcare professionals, and relevant wellness networks.
• Plan workshops, wellness events, product demonstrations, community activations, and corporate engagement programs.
• Conduct market and competitor research to identify customer needs, emerging opportunities, and gaps in brand positioning.
• Work with the founder and business development team to translate partnerships and marketing opportunities into measurable business outcomes.
• Brand Analytics & Marketing Systems
• Establish marketing dashboards to track reach, engagement, qualified leads, conversions, customer acquisition costs, and campaign effectiveness.
• Use customer feedback and market insights to refine messaging, campaign strategies, and customer segments.
• Develop repeatable marketing processes, standard operating procedures, and reporting systems.
• Continuously test and improve marketing initiatives based on measurable results rather than vanity metrics alone.
• Go-to-Market Strategy & Product Launches
• Support the launch and promotion of Kefilo’s digital platform, wellness programs, food products, and future NutritionTech solutions.
• Develop go-to-market plans for new offerings, including target audience identification, pricing communication, launch campaigns, and distribution channels.
• Collaborate with product, nutrition, food science, and operations teams to translate product capabilities into compelling customer propositions.
• Help strengthen product-market fit through customer research, campaign experiments, and feedback-driven improvements. Required Qualifications & Experience
• Degree or equivalent practical experience in Marketing, Branding, Business Administration, Communications, or a related field.
• Demonstrated experience in brand building, digital marketing, growth marketing,



or integrated campaign execution.
• Strong understanding of customer segmentation, brand positioning, content strategy, lead generation, and conversion funnels.
• Experience with social media marketing, marketing analytics, campaign planning, and performance measurement.
• Strong communication, creative thinking, project management, and stakeholder coordination skills.
• A hands-on approach with the ability to independently plan, execute, monitor, and improve marketing initiatives.
• Ability to work in an early-stage startup environment with evolving priorities and limited resources. Preferred Qualifications
• Experience in NutritionTech, HealthTech, FoodTech, functional food, wellness, lifestyle, or premium consumer brands.
• Demonstrated success in building a brand from an early stage or improving a business’s customer acquisition and market presence.
• Experience in influencer marketing, community building, corporate partnerships, and offline marketing activations.
• Familiarity with CRM systems, marketing automation, paid advertising, SEO, and conversion optimisation.
• A portfolio demonstrating previous campaigns, brand-building initiatives, measurable growth, or successful launches. Engagement & Equity Structure
• Role type: Equity-based founding team position.
•

Location:
Bhubaneswar, Odisha, with on-site/hybrid engagement.
• Commitment: Approximately 20–25 hours per week.
• Current compensation: Equity only; no fixed salary is available at the current stage.
• Equity allocation: To be discussed based on expertise, responsibilities, contribution, and long-term commitment.
• Vesting: A proposed five-year vesting structure to align equity participation with sustained contribution and company growth.
• Future compensation: Fixed compensation may be introduced after funding and revenue stabilisation. This could take 6–8 months or potentially a year, depending on business progress. What We Expect From You We are looking for a branding and marketing professional who can combine strategic thinking with hands-on execution. The ideal candidate will take ownership of building Kefilo’s brand, reaching the right audience, improving customer acquisition, developing strategic partnerships, and establishing measurable marketing systems. This is an opportunity to join the founding team and help shape the brand and growth trajectory of an emerging NutritionTech company, with a long-term contribution linked to equity participation.

Skills:
partnerships,campaigns,branding,customer acquisition

📌 Branding and marketing officer (India)
🏢 Kefilo
📍 India